Social Media - That sells!

Posted by Mary Coombs on June 20,2015

LinkedIn_Miner

Social selling is targeted social media. It's social media with a VERY clear target and absolutely measurable ROI.

Social media, in general, can be good when there is value to creating and nurturing a persona that wants to "belong" to a community. Some products and services work like that. It's a club that self identifies as "engaged with the brand".

But that's not "of value" for lots of business models. There's just no real ROI without a targeted strategy that integrates "social" as an effective selling or brand building tool with real measures of effectiveness.

That's why we develop and execute strategies for Social Selling: Finding the right people, learning what they care about, and getting warm introductions to people who matter and can benefit from our products and services. Social Selling.

Social media is great when it's used to sell. That's ROI.

Learn more about Social Media and Social Selling.  Download our free ebook, The Art of LinkedIn Prospecting for Lead Generation.

For more information on Social Selling, we recommend reading these posts:

 

Topics: Social Selling