If your marketing strategy is impacted by one or more of these phenomena, it may be time to seek professional help!
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Marketing has no clear connection to or goal for lead, sales or target revenue.
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Your website “doesn’t generate online leads”
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A college student with no business experience is writing your email blasts for allowance money
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There is no educational, useful, or utilitarian content on your website
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Most of the sales and marketing team does not know the definition of the acronyms SEO/SEM
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The last time anyone updated your website was…wait…let me think
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Blog? What blog?
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Social media “just isn’t your thing” cuz… there’s no ROI
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What’s a landing page? Your website’s homepage IS a landing page, right?
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You believe a Call to Action is an invite to a political rally
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Your website is digital business card or online brochure...and that’s enough for you
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Your internet presence has no impact on your company’s bottom line
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All marketing responsibility falls solely on your sales team
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Prospective clients don’t look for the solution you offer, on the web (yes they do!)
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There is no budget for marketing, period.
Read more about how inbound marketing can transform your business:
- How technology changed the way we look at online lead generation
- Lead Nurturing Can Generate Up To 50% More Sales-Ready Online Leads
- Want 67% more online leads per month? THIS is why you need a blog.
- Qualified online leads increase by 451%
- Write great web titles: How acronyms derail your message.
