What if you could see who viewed your website?

Posted by Mike Coombs on February 16,2015
What if you could "see" who viewed your website?

SocialSelling for leads and CRM Graphic


For typical SMB marketing pro's, making sense of all of sale's traditional needs... AND digital/web/email needs, is a daunting task, both time wise, and strategically. Who can be expert and strategic in every disparate marketing craft that sales could benefit from?

Yet today, "sales" is happening with sophisticated digital online tools, web, and social media. Everyone does (at least) their homework online. 

No one comes to your website for fun.

They come to see if it would be valuable to know you. They come to study if your product/service is more than credible. They engage voluntarily if you are good online. Do your online "selling assets" engage relevant prospects?

Prospects learn about you before they contact you. IF THEY CONTACT YOU. But what if you knew who is looking at your website, email, and social media repeatedly?

Attract. Convert. Close. Delight.

The content, the SEO, the online advertising, the social promotion... it's all got to be good. And marketers need to deliver those leads to sales.

For instance, I will know, at least, the domain name of everyone who reads this post. And, for those readers who have made "contact", I will have a record of their every website, online and email interaction with Coombs Marketing. Their company information too.

"Social selling" is how marketing provides valuable information on prospect's visits to your website and social media interactions. It puts "who is looking at you" at your sales people's finger tips. They can then contact, engage, and SELL with an advantage.

Sales, marketing, and service need to be one team. And Optimized-Social_Selling_Two"social selling" is a big part of what they all have to do together. The information garnered from all that social selling can be automatically recorded and put at the sales teams finger tips. What's a lead worth to you? Don't let them slip away to the competition.

Check out our Social Selling and Inbound pages to see how we can help you "sell with marketing".

 
 
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Topics: Inbound Marketing