Every business is global on the web, and compared to and competing with, every other business.
In 1994 the general public probably had to call you, go to the library, or request a brochure to get information about your product or service. That limited the choices, to your product, and maybe one or two other's product.
Today, 5 minutes at a computer or tablet, gives customers all the infomation they need to trust and purchase from you... or someone else.
Maybe the competitor down the street looks better online? Or maybe the competitor in the next town looks better? Or maybe, the competition captures the interest of the customer, gets their name, and proactively contacts them before they ever get to your brochure web site!
Today, every business and every brand is global.
Delivery is global. Even if you are looking for a service like "deck builder", that has to be delivered in your house, the web will deliver specific information, guidelines, and information about you and your competition, side-by-side, apples-to-apples, in an instant, that compares "the local business" to a global norm.
"The market" is learning if it can trust you, on the web. Period.
Your brand and your reputation live on your website, your blog, your email campaigns and social media. And lots of companies are using techniques like "inbound marketing" to agressively prospect for leads and sales. Fortunately "inbound techniques" are effective and cost effective.
The best companies will be the best online companies and the big winners in the long term.
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