Recently we posted the newest CEO video in our catalog. This is Bruce Peters, CEO of CEOhq. We really like this as an example because it embodies all of the most critical benefits.
Benefit #1: Humanize Your Brand
Bruce Peters does a great job, "humanizing the brand." He is well spoken, believable, and passionate about helping companies maximize their potential. He communicates with real feeling and emotion. He was not scripted or stilted in his delivery. It makes me want to know more about his business and methodologies.
Nothing beats video because...Video persuades with sight, sound, motion and emotion.
Benefit #2: Communicate a Clear Value Proposition & Differentiate Your Brand From Its Competitors
The point of The Competitive Advantage of Learning Communities, was to introduce a new concept to CEOhq's business community, and differentiate the CEOhq brand from its competitors in the consulting space."Our work now is around how to give companies the true competitive advantage of growing their team and growing their people in the most effective way. That's what Learning Communities are all about."
Bruce also reinforces the CEOhq value proposition throughout the video.
"Learning leads to Growth leads to Life. I can't remember a time in my life when a phrase resonated so profoundly with me, because if you're not learning and growing, you're not really living."
That's a value proposition that would appeal to most CEOs today.
Benefit #3: Keep Visitors On Your Site Longer
Web viewers will watch a 3-minute video before spending one minute reading the same information. By some accounts YouTube is the 2nd largest search engine. YouTube and other video services like Vimeo and our new favorite, Wistia, make using video on your site very easy and visitors time watching the video, trackable.In addition, there are some very sophisticated and interactive ways to make video part of your inbound marketing, selling or training process too. It's all available.
Are interested in learning how to make an effective brand marketing video? Check out our blog post, How to put the boss "on video". Cost effective brand marketing.
In another of our previous blog posts, CEO's: Be your brand in video, we have shown various examples of CEO's, founders, and owners telling their story with passion.
On video, your story can be told over and over to employees, customers, partners and investors. Your story will continue working to build your brand.
Interested to learn even more?
