This morning we are attending the first of hundreds of unique expert inbound marketing sessions. We've already heard Guy Kawasaki's "10 things I learned from Steve Jobs". For instance, "Don't let your company be about what you do. Make your company be about what you mean to your customers."
HubSpot's marketing conference has grown over the last 4 years, from an 1100 person user group, into the full blown 9000 person global marketing conference we're at today.
The conference has it's own fully fleshed out app.
My Tuesday schedule is shown on the app here.
It's +150 sessions, 6 keynotes, 5 trainings, seaport parties, and 1 awesome INBOUND Rocks concert. All today, tomorrow and Thursday.
But why should you care?
To make your business more valuable.
Internet marketing... inbound marketing... and marketing automation are the path to real ROI, value, and measurement in marketing today. The "craft of inbound" is seeing explosive growth. It's next, for any good business.
Sure you have a website, and SEO, and do some email and social. Maybe you create a little content and promote it. But to attract, interest, persuade, and close customers today... you need a strategy to use all these tools together to capture potential customers searching for your kind of product.
Don't lose them to the competition. Or worse yet, not even "get found" when customers are ready to buy.
Get found and then touch your customer with relevant and remarkable content. Follow up. Personalize. Record every interaction. Automate some of those touches. And deliver all this data to your sales team!
Check out inbound marketing. Join the community at http://inbound.org/ Learn about the best marketing automation software at http://www.hubspot.com/ .
So we are in Boston at #inbound2014 right now.
We are "running fast" and learning, studying, and sharing the latest in marketing, with some of the smartest marketing folks on the planet.
And we'll add all that great, leading edge knowledge and technique to what we believe is an unassailable track record of marketing and business common sense.
A full report next week.
