---
title: Kudos
description: "Every marketing challenge is a unique \"first rodeo\". The products, the business models and finance, the \"audiences\"...all different, all unique."
image: https://www.coombsmarketing.com/hs-fs/hubfs/Stock%20images/Close%20up%20of%20hand%20with%20laptop%20and%20media%20icons.jpeg?t=1495556756165&width=960
---
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# Kudos
Posted by [Katie Coombs](https://www.coombsmarketing.com/coombs-content/author/katie-coombs) on January 30,2014
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**It's not our first rodeo.** But paradoxically, in some ways, every marketing challenge is a unique "first rodeo". The products, the business models and finance, the "audiences"...all different, all unique.
The trophies represent an ability to approach widely disparate business problems with appropriate and often very nuanced successful strategies, and excellent craft.
## 14 Tellys, 7 Axiems, 3 Addys, 1 Aurora, 1 Prism, 1 BTV, and lots of appreciation plaques and crystal.
We love and continuously study "marketing craft". Today, it's a digital and web world and we are leading edge. But effective business and financial application is what really matters. Human nature, communication, and influence hasn't changed. Using current and proven marketing "craft" is essential. But craft alone is useless if it does not accomplish real business goals. Craft, properly applied is a recipe for marketing, and more important, *your* business success. Of course, we'd love to help you succeed.
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