Video is very persuasive and sticky. It sells.
Web viewers will watch a 3 minute video before spending 1 minute reading the same information. By some accounts YouTube is the 2nd largest search engine. YouTube and other video services likeVimeo and our new favorite, Wistia, make using video on your site very easy.
AND, there are some very sophisticated and interactive ways to make video part of your inbound marketing, selling or training process too. It's all available. And nothing beats video because...