How we produced an effective, affordable online video.

by Mike Coombs on September 29,2014

Video is very persuasive and sticky.  It sells. 

Web viewers will watch a 3 minute video before spending 1 minute reading the same information. By some accounts YouTube is the 2nd largest search engine. YouTube and other video services likeVimeo and our new favorite,  Wistia, make using video on your site very easy.

AND, there are some very sophisticated and interactive ways to make video part of your inbound marketing, selling or training process too.  It's all available. And nothing beats video because...

Video persuades with sight, sound, motion and emotion.

Almost live from Inbound 2014: Get CRM free with HubSpot Marketing Platform.

by Mike Coombs on September 17,2014

I'm writing this on Day Two of this cool 10,000 person conference.

If you have been watching us, you know that the Coombs team has been heavily drinking the HubSpot cool aid. We are certified partners. As I sit here, at Inbound 2014, between sessions, I know it’s one of our best business decisions.  The conference is great. But more important, HubSpot software is brilliant. 

 
Inbound Marketing is inevitable.  It’s how sales and marketing works today.

Here at Coombs we very quickly figured out that it’s the sales teams who benefit most from Inbound and HubSpot and that’s who we should be selling to.

When I explain the methodology and software to sales folks I have said… “Think CRM, that recognizes and tracks every customer interaction with your web, blog, email, and social ...

We're at Inbound 2014 Boston today. Why should you care?

by Mike Coombs on September 15,2014

This morning we are attending the first of hundreds of unique expert inbo und marketing sessions.  We've already heard Guy Kawasaki's "10 things I learned from Steve Jobs". For instance, "Don't let your company be about what you do.  Make your company be about what you mean to your customers."

CEO's: Do you have a defined online marketing strategy?

by Mike Coombs on September 8,2014

This week three members of our team are preparing for travel to Inbound 2014 in Boston, the fastest growing conference for Inbound Marketers.  It’s way cool.  We’ll “sharpen our saws” in hundreds of sessions with thousands of marketers of like mind.

These are professionals who create measurable business marketing strategies.

At lots of companies, the marketing crafts, old school or inbound, are barely connected to business strategy, and often tactical. So where do all the elements of digital e-marketing or inbound marketing fit?

Are they strategic?  Or a “bag o' tactics?”

I’ll cut to the chase:  At many SMB's online marketing efforts ARE disconnected tactics.  But today, it’s essential that marketing becomes strategic to provide sales.