Content marketing works very well for small and medium size business.
Content creation can be a huge win for marketing and selling, if it's really useful and relevant to prospective customers and it causes some kind of action from them. Here’s a video about some of how I think about it. You could call it my "creative brief format”.
Blogging is an essential way to win on the web
Good blogging is great for SEO. If it provides customer relevant content and if properly optimized, it will attract an audience that is interested in your business expertise. They will find you when they are actively looking for what you sell! That provides a zero moment of truth and an ongoing customer relationship.
