Everyone is an expert at watching and listening to video. Video “literacy” is extremely high.
short of "face-to-face". But we can’t be face-to-face with everyone in marketing, so using video online is an undeniable winner. Video is persuasive.
74% of marketing survey respondents say videos increase people’s understanding of your product or service @DigitalSherpas 2014
I say it’s higher than that.
I have two callings in life: marketing and dog rescue. After watching GoDaddy’s attempt at humor with their initial Superbowl puppy blunder, I was angry. I’ll spare you my heated opinions of puppy mills, how unsafe it is to carry animals in the bed of a pickup truck and the fifty other “issues” I had with their commercial. We all know it was bad. We all know why.
What connects small business marketing and Super Bowl ads?
In the age of the internet and ubiquitous information, our messages must tug at heart strings or provide immediate usefulness, or we lose the customer to pages where they get what they really want and need: love, care, assurance, intelligence, humanity, and “usefulness”.
It affected Super Bowl ads this year, with commercials that focused on the joys of fatherhood, and expressions of love.“More and more, brands are thinking very seriously about the role they play in life” said Jim Stengel, a business consultant who previously worked as chief marketing officer at Proctor & Gamble. “Call it purpose, ideals, mission… whatever, but it is a sweeping force in marketing departments and agencies”.
Really? I would argue the big old school advertisers are just catching up to the ...
