Video for business results.

by Mike Coombs on February 17,2017

Have you ever “made a marketing or sales video” that did not really work? It happens.

Sure, at first it seemed great. Everyone congratulated each other. Whoooo! A video!

But over time sales just didn't use it... or nobody (but you) watched it online. It just didn't DO anything.

It happens too often, at all budget levels. Everyone agrees that video can be informative and persuasive. The public is “expert at watching” and is predisposed to click and watch video. You have sight, sound, motion, and emotion to work with.

So when you make a video that, for whatever reason, does not work... then its bad. You wasted time, money, and opportunity.

Because I am a long time marketing pro AND video-maker, this is one of my long time pet peeves:

"Making a video..." is not the same as accomplishing business results with video.

Coming Soon: CoombsMarketing.com 2.0

by Katie Coombs on February 13,2017

It’s time to refresh our website. We need a new look, a new focus and some serious updates to our content.  How will we do it?

7 techniques that generate leads online

by Mary Coombs on February 1,2017

Did you know that only one in ten marketers feel their lead generation campaigns are effective? Is your marketing team one of them?

Generating leads – high in both quantity and quality - is a marketer's most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns work. What gives?

There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning. So what goes into a best-of-class lead generation engine? First, let's take a look into the mechanics of high performing lead ...