What works in marketing? Getting the marketing basics right.
Lots of well meaning small and medium sized business marketers do great shiny work, with poor basic messages, and poor results.
Marketing an Ophthalmology, or any medical practice is a competitive business.
Often, local geographic areas have a dominant “big dog” ophthalmology practice. The “big dog” dominates the advertising and marketing efforts. They are number one!
They are #1 because they are usually affiliated with a large (expensive) national marketing group, or a large hospital, that supplies smart, one size fit’s all, online marketing, or a level of web gravity, links and content, that puts them at number one in Google search engine.
When someone needs an Ophthalmologist, or Optometrist, or Optician, or Optical Shop, where do they look today? Online first and foremost.
