What's the lifetime value of a lead?

It's easy to buy visits to your website from people specifically interested in your product or service. Of course that's valuable. But actual value depends on lots of variables that must be measured, to improve. 

AdWords, display, Facebook ads etc., is absolutely awesome. Your small or medium sized business should probably seriously consider them.

Have you ever wondered about Facebook advertising and if it would work for your business or practice? Here is a case study of just one of our lead generation campaigns, using Facebook Lead Generation ads.

Our Opthlalmic client has a revolutionary new procedure he's doing to help people eliminate their need for reading glasses. We produced a short video, specifically for Facebook advertising, of the doctor explaining the new proceedure along with a few customer testimonials and ran a Facebook Lead Gen ad.

Small Business Saturday is a day dedicated to supporting small businesses across the country. Founded by American Express in 2010, this day is celebrated each year on the Saturday after Thanksgiving. In 2015, 95 million Americans shopped Small Business Saturday, up 14% from the 2014.

Shoppers now care as much about the shopping experience as the gifts they get, according to the PwC. This puts small business owners at an advantage.