Is your advertising or trade show budget delivering top notch ROI? Can you attribute sales to trade shows that are commensurate to the dollars and time expended? Do you measure it?
My solution and favorite (clears throat) "latest trend" is...
Collaborative sales and marketing strategy, attribution, and measurement. (Inbound Marketing)
What works best for getting your product or service in front of, and sold to, the right people?
Customer purchase consideration has largely moved to the web and other digital techniques. I would argue that lots of companies still only pay lip service to this. Hey... you've got a Facebook page, right?
