Brand marketing starts at the top.
A simple talking head video message, done authentically, and with just the right touch of charm or charisma, is the most cost effective marketing you can do.
Put it right in the middle of your most relevant web page. Promote it socially. Make it available to investors, partners, customers, new hires, employees. What’s this company about? What’s the boss say and think?
CEO prospects of Coombs Marketing, almost ALWAYS ask some version of this question:
That's an interesting question, and one that's not easy to answer on a first call (and sometimes on subsequent calls). The question I want to ask in return is,
"Are you getting the results you want?"
Because it's not about time. It's about value. What is worth more than attracting, converting, closing and delighting your customers?
So will it take some time? Yes. And it ...
WIth all the online security issues these days, people may be nervous about giving your website any of their information - and with good reason. Trust is the foundation of a your relationship with your visitors, and customers. They have to know they can trust your site.
We see a lot of small businesses who's sites are not secure. They MUST be secured and fast!
The Whys and Hows of it are...
You don’t see a value in blogging for business. I get it. There are a TON of people out there who just don’t see a point to it all. To you, your website is more like a business card. It’s a static entity that doesn’t change often – if ever. You’ve got your keyword strategy mostly buttoned up and you “think” you’re good to go. People will find you, they’ll love what they see and POOF – you’ll attract tons of online leads and new clients.
So, your existing ROCKSTAR marketing efforts aren’t having the same impact they once had? If you’re using the same marketing channels you’ve always used, but you’re just not achieving the desired results, perhaps it’s time to adjust not only your strategy, but the entire way you look at marketing as a whole.
A few stats to consider:*
