---
title: The Best Strategy for Sales Conversion
description: Search Engine Optimization Is the Best Strategy for Sales Conversion
image: https://www.coombsmarketing.com/hs-fs/hub/363538/file-1031200648.jpeg
---
[](https://www.coombsmarketing.com)
[](https://www.coombsmarketing.com)
- [Inbound Marketing & Sales](https://www.coombsmarketing.com/inbound-marketing)
- [Medical Marketing](https://www.coombsmarketing.com/medical-marketing-and-advertising)
- [Video](https://www.coombsmarketing.com/marketing-video-production)
- [Video Retainer](https://www.coombsmarketing.com/video-retainer)
- [Services](https://www.coombsmarketing.com/results-driven-inbound-marketing-strategy-methodology-software-and-execution)
- [Social Selling](https://www.coombsmarketing.com/social-selling)
- [SEO, Pay Per Click, Analytics & CRM](https://www.coombsmarketing.com/seo-pay-per-click-analytics-crm)
- [Content Marketing](https://www.coombsmarketing.com/content-creation-and-content-strategy)
- [Web Development & Redesign](https://www.coombsmarketing.com/growth-driven-web-design)
- [Blog](https://www.coombsmarketing.com/coombs-content)
- [About](https://www.coombsmarketing.com/about-coombs-marketing)
- [Contact](https://www.coombsmarketing.com/contact-us)
# Welcome to Coombs Content
### Subscribe to Coombs Content
#### Browse by Category
- [Inbound Marketing (44)](https://www.coombsmarketing.com/coombs-content/topic/inbound-marketing)
- [Video (24)](https://www.coombsmarketing.com/coombs-content/topic/video)
- [Online Lead Generation (18)](https://www.coombsmarketing.com/coombs-content/topic/online-lead-generation)
- [SEO (13)](https://www.coombsmarketing.com/coombs-content/topic/seo)
- [Web Design (12)](https://www.coombsmarketing.com/coombs-content/topic/web-design)
- [Content (9)](https://www.coombsmarketing.com/coombs-content/topic/content)
[Best SEO Agencies In Charlotte](https://www.designrush.com/agency/search-engine-optimization/north-carolina/charlotte)
#### Popular Posts
# The Best Strategy for Sales Conversion
Posted by [Mary Coombs](https://www.coombsmarketing.com/coombs-content/author/mary-coombs) on October 26,2017
- [Tweet](https://twitter.com/share)
#### Search Engine Optimization Leads have a 14.6% close rate versus outbound leads (e.g. direct mail, print ads,) which have a 1.7% close rate. Source: Search Engine Journal
Search Engine Optimization is not dead. Keyword optimized content creation, including video, is favored by Google and has a long- term affect of attracting natural search. Attracting “searchers” is the holy grail of online lead generation.
SEO has changed and simplified over the last few years. Google can easily see what most sites are about. Gaming the system for high rankings is generally over. But getting found in natural search ranking and organic traffic for terms other than your brand name, is important. What to do?
#### 54% of US adults are more likely to discover websites via organic search
#### results versus paid results. Source: Forrester Research
#### *How do I get my website up in the search rankings?*
1. Researching, and establishing a few relevant keyword phrases that searchers actually use, and then optimizing the site, old content, and new content, brand and links, for those specific phrases is good for the brand and good for search engine optimization. Content keyword usage should be strategically consistent with search engine best practices-no keyword stuffing!
2. Sites must be mobile and tablet friendly. There are now officially more mobile devices than there are people in the world. Google modified its algorithm to favor mobile-friendly sites, and sites that previously had performed well in search completely fell off Google search engine results page (SERP) because their sites weren’t mobile-friendly. Mobilegeddon was Google’s way of acknowledging that consumers are unequivocally going mobile.
3. Sites must be secure. (**HTTPS**) is the secure version of **HTTP**, the protocol over which data is sent between your browser and the website that you are connected to. The 'S' at the end of **HTTPS** stands for 'Secure'. It means all communications between your browser and the website are encrypted. HTTPS helps prevent intruders from tampering with the communications between your websites and your users’ browsers. It's not just a good signal to Google, it's also the right thing to do.
4. Page meta descriptions and titles must not be underused or missing. Your site must have a meta description tag. Search engines use a site meta-description in search engine results. The title tag on each page is a primary keyword descriptor for keyword relevance.
5. Check the speed of your site. If it's too slow to load, this factor is a search optimization negative. Use this tool to help. [http://moz.com/blog/how-website-speed-actually-impacts-search-ranking](http://moz.com/blog/how-website-speed-actually-impacts-search-ranking)
6. Conduct an SEO audit and initial keyword analysis, to yield baseline keyword and financial information. The audit will give you the information to help improve SEO for natural search. Complete a competitive review of your closest comparable competitors and review their apparent keyword strategies.
7. Make a consistent effort to post and respond to all social media sites. This will get your brand and thought leadership into the marketplace. You can repurpose your existing site content for social media channels. You may have to reformat some content and photos for posting. Review all existing content, including video and audio, strategize how best to organize, index, repurpose, and repackage it for site visitor relevancy. Highlight the most relevant topics on the homepage and in your blog. Links to specific product pages and the homepage should be included in the posts. This will help with your natural SEO and drive more traffic to the site. Video is a powerful tool for these channels as well.
[](https://cta-redirect.hubspot.com/cta/redirect/363538/d111c97e-70c6-4b3c-bf26-a7bb44ddc4a8)
Other articles on sales conversions:
- [Why Sales Isn't Selling Inbound Leads](https://www.coombsmarketing.com/coombs-content/learn-how-to-unify-sales-marketing)
- [4 steps to identifying leads online!](https://www.coombsmarketing.com/coombs-content/your-site-gets-visits-but-no-online-leads-what-to-do)
- [How to think about keyword strategy for leads online.](https://www.coombsmarketing.com/coombs-content/how-to-think-about-keyword-strategy-for-leads-online)
Topics: [SEO](https://www.coombsmarketing.com/coombs-content/topic/seo)
[](https://www.coombsmarketing.com)
**Let's sell together.**
We'll help you get business results with marketing technology, and the way buyers make purchasing decisions today; online.
**Navigate**
[Home](https://www.coombsmarketing.com/)
[Inbound](https://www.coombsmarketing.com/inbound-marketing)
[Video](https://www.coombsmarketing.com/video-everywhere)
[Services](https://www.coombsmarketing.com/results-driven-inbound-marketing-strategy-methodology-software-and-execution)
[Blog](https://www.coombsmarketing.com/coombs-content)
[About](https://www.coombsmarketing.com/about-coombs-marketing)
[Contact](https://www.coombsmarketing.com/contact-information-for-coombs-marketing)
### [**Stay Connected** Subscribe to our Blog](https://www.linkedin.com/company/2119628/)
[Copyright © 2025 Coombs Marketing LLC. All Rights Reserved.](https://www.linkedin.com/company/2119628/)
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Mary Coombs",
"url" : "https://www.coombsmarketing.com/coombs-content/author/mary-coombs"
},
"datePublished" : "2017-10-26T14:56:00.000Z",
"headline" : "The Best Strategy for Sales Conversion",
"image" : [ "https://www.coombsmarketing.com/hs-fs/hub/363538/file-1031200648.jpeg" ],
"mainEntityOfPage" : {
"@id" : "https://www.coombsmarketing.com/coombs-content/search-engine-optimization-is-the-best-strategy-for-sales-conversion",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "//www.coombsmarketing.com/hubfs/New%20Coombs%20Logo%20Stacked%20-%20Black%20183x130.png"
},
"name" : "Coombs Marketing LLC"
}
}
```