Marketing has changed radically over the last decade. There are many different kinds of marketing and advertising agencies and lots of different crafts and disciplines. For many decades, the advertising or marketing communications model dominated. In those models “the agency” would collaborate with the customer to make some discreet project or set of projects. And generally, the agency would be responsible for doing a good job of creating and executing the project. They would be responsible for the project being good, but not for the results.
While there were a few exceptions, at big companies with very big agencies, who would be willing to partner and be paid on the actual success of their efforts, that was not the norm. And especially for small and medium sized business, hiring an agency meant making a video, or making a set of brochures, or placing some advertising as discreet, individual projects. And these projects had very little measurable connection to the bottom line or even lead acquisition.But times have changed radically. Today, the web is the primary source of buyer information. AND EVERY INTERACTION ON THE WEB IS ABLE TO BE TRACKED, IDENTIFIED, AND MEASURED, FROM FIRST VISIT TO PURCHASE, AND REPEAT PURCHASE. This is what Inbound Marketing is about.
Can we provide value to your business? We need to know if you are a good fit, for both your success and ours.
Here are some of things we need to know:
There are more questions for our first conversations, but you get the idea.
Can you handle, and are you searching for, a conversation like this? If so, then you may find me easy to buy from. I'm passionate about it. If not, then an inbound marketing and sales solution might not be the right solution for your business...or we aren't.
Because it's imperative that we are in alignment with you from the very beginning, and we are able to have an open, honest, accountable relationship around commitments, priorities, goals, decisions, actions, and results.
If we're on the same wavelength, then success can come easily...for both of us.
To learn more about what inbound and internet marketing & sales can do for your business, download our FREE e-Book, The Essential Step-By-Step Guide To Inbound & Internet Marketing.
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