Mary Coombs

Mary Coombs
Mary Coombs, a partner at Coombs Marketing, has spent the last 10 years helping small and medium size business grow their brand presence and qualified prospects using Inbound Marketing tools, SEO, SEM, and social media, as well as traditional outbound online tools like Facebook advertising and radio. She has hundreds of hours of social media presence in her client’s name. She creates and acquires relevant content for her clients to share with their target market. Mary helps her clients to segment communications to match prospects’ needs at various stages of the buying cycle. She is an expert at using LinkedIn as a prospecting tool for clients. Mary has recently completed the HubSpot Partner Certification for Coombs Marketing. She co-founded Coombs Productions, Inc in 1986 and developed it into a successful marketing agency, Coombs Marketing, which was recognized on the Fortune 500 list of fastest-growing privately held businesses. While at Coombs, she has earned a number of marketing, branding, web, and business television awards. Her client account relationships included Kodak, Xerox, Bausch & Lomb, Constellation Brands, Duke Energy among others. Mary is an accomplished producer of media events and a team leader in all aspects of special event management and production. She co-created a satellite industry symposium for major corporations using satellite technology to communicate with their customers and employees. Clients include, Toys "R" Us, New York Life, ITVA Foundation, Weight Watchers of America, Xerox, Novell, and Toro. Mary directed the Coombs team through brand execution for Xerox Global Services and Duke Power Business Services and rebranding efforts at Duke Energy Corporate. Mary graduated from St. John Fisher College and lives in the Charlotte, NC area with her family.
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Recent Posts

How to deal with patient reviews

by Mary Coombs on October 22,2019

Reviews not only have the power to influence patients’ decisions but can strengthen a medical practice's credibility. Reviews have the power to gain patients trust, and they encourage people to interact with the practice. Patients interaction ultimately leads to improved profits for medical practices.

Track Online Ads to Offline Foot Traffic

by Mary Coombs on September 18,2019

Conversion Zone Tracking - Store or Office Visitors

With GeoFencing technology, we can now track the number of people who saw your ads and then actually visited your storefront or office.

Can you successfully measure foot traffic from TV, billboard, radio, or direct mail ads? Possibly, if you place only special offers through those mediums. But, for the most part it's very difficult to attribute and measure these results. 

Not so, with GeoFencing and Conversion Zone Tracking. When a person's mobile device ID has been captured inside the GeoFence and serves your ad via that same mobile device, we can track them all the way back to the store front.

Social Media and Your Practice

by Mary Coombs on September 11,2019

Social media has changed the rules for engaging patients. Eye care practices, and healthcare practices in general, are increasingly harnessing the power of platforms like Facebook, Instagram, LinkedIn, and Twitter to generate discussion, build their brand, and sell their services. Virtually every sector of business is feeling the impact of social media.

Personalize or Customize Your Website Experience

by Mary Coombs on August 29,2019

One of the biggest buzzwords for marketers over the past several years is personalization. While personalization provides marketers and content experience owners the opportunity to drive their customer experience (think Amazon), personalization is still very much a struggle.

People often use the terms “personalization” and “customization” interchangeably. Not clearly understanding the differences may explain why businesses have difficulty creating better experiences for their customers.