--- title: Traditional, internet and inbound marketing... and life. | Mary Coombs description: "Mary Coombs, a partner at Coombs Marketing, has spent the last 10 years helping small and medium size business grow their brand presence and qualified prospects using Inbound Marketing tools, SEO, SEM, and social media, as well as traditional outbound online tools like Facebook advertising and radio. She has hundreds of hours of social media presence in her client’s name. She creates and acquires relevant content for her clients to share with their target market. Mary helps her clients to segment communications to match prospects’ needs at various stages of the buying cycle. She is an expert at using LinkedIn as a prospecting tool for clients.\n\nMary has recently completed the HubSpot Partner Certification for Coombs Marketing. She co-founded Coombs Productions, Inc in 1986 and developed it into a successful marketing agency, Coombs Marketing, which was recognized on the Fortune 500 list of fastest-growing privately held businesses. While at Coombs, she has earned a number of marketing, branding, web, and business television awards. \n\nHer client account relationships included Kodak, Xerox, Bausch & Lomb, Constellation Brands, Duke Energy among others.\n\nMary is an accomplished producer of media events and a team leader in all aspects of special event management and production. She co-created a satellite industry symposium for major corporations using satellite technology to communicate with their customers and\nemployees. Clients include, Toys \"R\" Us, New York Life, ITVA Foundation, Weight Watchers of America, Xerox, Novell, and Toro.\n\nMary directed the Coombs team through brand execution for Xerox Global Services and Duke Power Business Services and rebranding efforts at Duke Energy Corporate.\n\nMary graduated from St. John Fisher College and lives in the Charlotte, NC area with her family." --- [![New Coombs Logo Stacked - Black 1826x1291.png](https://www.coombsmarketing.com/hs-fs/hubfs/Coombs%20Logos%20-%20Old%20+%20New/New%20Coombs%20Logo%20Stacked%20-%20Black%201826x1291.png?width=1592&name=New%20Coombs%20Logo%20Stacked%20-%20Black%201826x1291.png "New Coombs Logo Stacked - Black 1826x1291.png")](https://www.coombsmarketing.com) [![New Coombs Logo Stacked - Black 1826x1291.png](https://www.coombsmarketing.com/hs-fs/hubfs/Coombs%20Logos%20-%20Old%20+%20New/New%20Coombs%20Logo%20Stacked%20-%20Black%201826x1291.png?width=1592&name=New%20Coombs%20Logo%20Stacked%20-%20Black%201826x1291.png "New Coombs Logo Stacked - Black 1826x1291.png")](https://www.coombsmarketing.com) - [Inbound Marketing & Sales](https://www.coombsmarketing.com/inbound-marketing) - [Medical Marketing](https://www.coombsmarketing.com/medical-marketing-and-advertising) - [Video](https://www.coombsmarketing.com/marketing-video-production) - [Video Retainer](https://www.coombsmarketing.com/video-retainer) - [Services](https://www.coombsmarketing.com/results-driven-inbound-marketing-strategy-methodology-software-and-execution) - [Social Selling](https://www.coombsmarketing.com/social-selling) - [SEO, Pay Per Click, Analytics & CRM](https://www.coombsmarketing.com/seo-pay-per-click-analytics-crm) - [Content Marketing](https://www.coombsmarketing.com/content-creation-and-content-strategy) - [Web Development & Redesign](https://www.coombsmarketing.com/growth-driven-web-design) - [Blog](https://www.coombsmarketing.com/coombs-content) - [About](https://www.coombsmarketing.com/about-coombs-marketing) - [Contact](https://www.coombsmarketing.com/contact-us) # Welcome to Coombs Content       ### Subscribe to Coombs Content #### Browse by Category - [Inbound Marketing (44)](https://www.coombsmarketing.com/coombs-content/topic/inbound-marketing) - [Video (24)](https://www.coombsmarketing.com/coombs-content/topic/video) - [Online Lead Generation (18)](https://www.coombsmarketing.com/coombs-content/topic/online-lead-generation) - [SEO (13)](https://www.coombsmarketing.com/coombs-content/topic/seo) - [Web Design (12)](https://www.coombsmarketing.com/coombs-content/topic/web-design) - [Content (9)](https://www.coombsmarketing.com/coombs-content/topic/content) [Best SEO Agencies In Charlotte](https://www.designrush.com/agency/search-engine-optimization/north-carolina/charlotte) #### Popular Posts ## Mary Coombs ![Mary Coombs](https://www.coombsmarketing.com/hs-fs/hub/363538/file-2477720033.jpg) Mary Coombs, a partner at Coombs Marketing, has spent the last 10 years helping small and medium size business grow their brand presence and qualified prospects using Inbound Marketing tools, SEO, SEM, and social media, as well as traditional outbound online tools like Facebook advertising and radio. She has hundreds of hours of social media presence in her client’s name. She creates and acquires relevant content for her clients to share with their target market. Mary helps her clients to segment communications to match prospects’ needs at various stages of the buying cycle. She is an expert at using LinkedIn as a prospecting tool for clients. Mary has recently completed the HubSpot Partner Certification for Coombs Marketing. She co-founded Coombs Productions, Inc in 1986 and developed it into a successful marketing agency, Coombs Marketing, which was recognized on the Fortune 500 list of fastest-growing privately held businesses. While at Coombs, she has earned a number of marketing, branding, web, and business television awards. Her client account relationships included Kodak, Xerox, Bausch & Lomb, Constellation Brands, Duke Energy among others. Mary is an accomplished producer of media events and a team leader in all aspects of special event management and production. She co-created a satellite industry symposium for major corporations using satellite technology to communicate with their customers and employees. Clients include, Toys "R" Us, New York Life, ITVA Foundation, Weight Watchers of America, Xerox, Novell, and Toro. Mary directed the Coombs team through brand execution for Xerox Global Services and Duke Power Business Services and rebranding efforts at Duke Energy Corporate. Mary graduated from St. John Fisher College and lives in the Charlotte, NC area with her family. Find me on: ### Recent Posts [![](https://www.coombsmarketing.com/hubfs/Stock%20images/modern%20glass%20spiral%20staircase%20with%20metallic%20hand-rails..jpeg)](https://www.coombsmarketing.com/coombs-content/what-the-best-seo-agencies-do-differently) # [What the best SEO agencies do differently](https://www.coombsmarketing.com/coombs-content/what-the-best-seo-agencies-do-differently) by [Mary Coombs](https://www.coombsmarketing.com/coombs-content/author/mary-coombs) on December 23,2019 Google uses machine learning technology to try and give searchers the best results to their queries. It's designed to better understand the searcher's intent instead of the exact phrasing they entered in their query. So, what can marketers do differently to make sure they are served as the answer to the query? [![](https://www.coombsmarketing.com/hubfs/Stock%20images/Your%20Feedback%20Matters%20placard%20with%20bokeh%20background.jpeg)](https://www.coombsmarketing.com/coombs-content/how-to-deal-with-patient-reviews) # [How to deal with patient reviews](https://www.coombsmarketing.com/coombs-content/how-to-deal-with-patient-reviews) by [Mary Coombs](https://www.coombsmarketing.com/coombs-content/author/mary-coombs) on October 22,2019 **Reviews** not only have the power to influence **patients’** decisions but can strengthen a medical practice's credibility. **Reviews** have the power to gain **patients** trust, and they encourage people to interact with the practice. **Patients** interaction ultimately leads to improved profits for medical practices. [![](https://www.coombsmarketing.com/hubfs/Screen%20Shot%202019-09-18%20at%201.39.02%20PM.png)](https://www.coombsmarketing.com/coombs-content/track-online-ads-to-offline-foot-traffic) # [Track Online Ads to Offline Foot Traffic](https://www.coombsmarketing.com/coombs-content/track-online-ads-to-offline-foot-traffic) by [Mary Coombs](https://www.coombsmarketing.com/coombs-content/author/mary-coombs) on September 18,2019 **Conversion Zone Tracking - Store or Office Visitors** #### With GeoFencing technology, we can now track the number of people who saw your ads and then actually visited your storefront or office. Can you successfully measure foot traffic from TV, billboard, radio, or direct mail ads? Possibly, if you place only special offers through those mediums. But, for the most part it's very difficult to attribute and measure these results.  Not so, with GeoFencing and Conversion Zone Tracking. When a person's mobile device ID has been captured inside the GeoFence and serves your ad via that same mobile device, we can track them all the way back to the store front. [![](https://www.coombsmarketing.com/hubfs/Stock%20images/Happy%20young%20lady%20holding%20social%20icon%20balloon.jpeg)](https://www.coombsmarketing.com/coombs-content/social-media-and-your-eye-care-practice) # [Social Media and Your Practice](https://www.coombsmarketing.com/coombs-content/social-media-and-your-eye-care-practice) by [Mary Coombs](https://www.coombsmarketing.com/coombs-content/author/mary-coombs) on September 11,2019 Social media has changed the rules for engaging patients. Eye care practices, and healthcare practices in general, are increasingly harnessing the power of platforms like Facebook, Instagram, LinkedIn, and Twitter to generate discussion, build their brand, and sell their services. Virtually every sector of business is feeling the impact of social media. 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