Conversion Zone Tracking - Store or Office Visitors
With GeoFencing technology, we can now track the number of people who saw your ads and then actually visited your storefront or office.
Can you successfully measure foot traffic from TV, billboard, radio, or direct mail ads? Possibly, if you place only special offers through those mediums. But, for the most part it's very difficult to attribute and measure these results.
Not so, with GeoFencing and Conversion Zone Tracking. When a person's mobile device ID has been captured inside the GeoFence and serves your ad via that same mobile device, we can track them all the way back to the store front.