Lead Nurturing Can Generate Up To 50% More Sales-Ready Online Leads

by Katie Coombs on February 15,2018

I was reading an eBook the other day and one statistic really floored me.  According to HubSpot, 50% of leads are qualified but not currently ready to buy.  Although this may sound discouraging, I assure you that with some due diligence and a good strategy, an effective lead nurturing campaign will position you right where you need to be. 

Small Biz Sales: Expertise & Execution

by Mike Coombs on January 25,2018

This post is the 5th of 5 posts discussing four digital sales essentials for small business.

Customer behavior has radically changed.

Wise digital marketing IS an essential investment for small business. Expertise, and the ability to execute, are imperative.  So in marketing,  if it doesn’t make dollars, it doesn’t make sense. Forgive me if this sounds a bit like a rant. What is really essential is…

Knowledgeable "selling" marketers who execute, and measure results.

Small Biz Sales: Automatic Lead Capture, CRM, & Follow Up

by Mike Coombs on January 17,2018

This post is the 4th of 5 posts discussing four digital sales essentials for small business.

If you ARE a small business person, this might be...

The part you do not know.

You KNOW you need a great website. You KNOW you need compelling messages. And you surely know you need smart people around. But do you know about...

Small Biz Sales: Compelling Offers/Clear Messages

by Mike Coombs on January 4,2018

This post is the 3rd of 5 posts discussing four digital sales essentials for small business.
Here is what is NOT new.

Clear messages and compelling offers are essential.

Here’s what IS new.