7 Simple Measurements to Ensure Your Content Makes the Grade

by Katie Coombs on December 14,2017

The most successful marketers have their content creation strategy down to a science: plan, create, promote, measure, rinse and repeat. This is how the best content marketing gets done. Each step is dependent upon the previous one, to achieve success. 

Why then, do so many content creators disregard their analytics when measurement and analysis are so crucial to ongoing improvement?

How to put the boss "on video". Cost effective brand marketing.

by Mary Coombs on November 29,2017

Brand marketing starts at the top.

A simple talking head video message, done authentically, and with just the right touch of charm or charisma, is the most cost effective marketing you can do.

Put it right in the middle of your most relevant web page. Promote it socially. Make it available to investors, partners, customers, new hires, employees. What’s this company about? What’s the boss say and think?

People with any serious interest in your company will watch this video. Period.

How much time does success take?

by Mary Coombs on November 22,2017

IN the business or...ON the business?

CEO prospects of Coombs Marketing, almost ALWAYS ask some version of this question:

"How much of my time will you need to work with us?"

That's an interesting question, and one that's not easy to answer on a first call (and sometimes on subsequent calls). The question I want to ask in return is,

"Are you getting the results you want?"

Because it's not about time. It's about value. What is worth more than attracting, converting, closing and delighting your customers? 

Can you think of a better way to invest your time?

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Is your website secure? - Why it REALLY matters

by Mary Coombs on November 15,2017

WIth all the online security issues these days, people may be nervous about giving your website any of their information - and with good reason. Trust is the foundation of a your relationship with your visitors, and customers. They have to know they can trust your site.

We see a lot of small businesses who's sites are not secure. They MUST be secured and fast!

The Whys and Hows of it are...