Content Strategy Drives Web Design

by Katie Coombs on August 6,2019

Our company goal is to help clients grow their business by implementing a content strategy to attain leads and drive sales.  We often find that upon meeting with a new client’s leadership, the feedback is that everyone is aware the current website “needs a bit of work, but it’s ok.” They insist we use what the company already has and insert a successful content strategy into it. Or, they don’t have the budget for a redesign right now, proceed with the content. The trouble with that thinking is that it’s near impossible to generate leads with content marketing, when your website’s design and/or user experience aren’t very good.

How to do free market research

by Mike Coombs on August 2,2019

Basic Search Engine Optimization is essential marketing.

If you build it… well, they will not come without Search Engine Optimization (SEO). Are you on Google’s first page for your specific product or service? What are your keywords?

Keyword research is FREE market research because it's based on actual customer behavior.

10 Best Practices for Geofencing

by Katie Coombs on July 16,2019

Geofencing gives companies the ability to show their digital ads to people who have been in very precise areas (within inches of a building), and target users on their mobile devices, tablets and desktops. Generally, people keep the location services on their cell phones turned on. When a person walks into a geofenced area with their cell phone, targeted ads are served to their phones and other devices via the various apps they use and websites they visit. For instance, we "Geofence" a trade show location, and the phones and tablets of that show's attendees. Because they entered the "geofence", they now see our specifically targeted ads.  We know their interests. They are at the trade show! We have even target competitor location(s) for our clients. This gives advertisers very specifically focused and targeted reach with their ad spend, and precise ways to measure their results.

If you decide geofencing is for ...

Your website is your company's best sales asset.

by Mary Coombs on July 11,2019

Your website is your company's biggest sales asset

The traditional approach to building or improving a website is fundamentally flawed. A traditional website development or redesign project has risks. Up-front cost, research and resource allocations. All for a design that is subjective.  Will that investment payoff?