How Website Optimization is more than Keywords

by Katie Coombs on August 11,2017

Your company has probably spent a significant amount of time and money on your website.  Are you completely sure you’ve done everything possible to set yourself up for success?

When it comes to optimizing your website, it’s common to focus mainly on Keyword strategy and Search Engine Optimization or “SEO,” when in reality those are key pieces in a bigger puzzle.

You do need a strong keyword strategy and on page SEO, for sure...AND

How your CRM can help you sell!

by Mary Coombs on August 1,2017
Do your sales prospects know more about your company than you do about theirs?
Does your CRM tell your sales people, who has been to your website, and what pages they've looked at?
Does your CRM tell your sales people who's opened their emails and when?

Do you have a concise measurable business strategy for your AdWords campaigns?

by Mike Coombs on July 25,2017

What's the lifetime value of a lead?

It's easy to buy visits to your website from people specifically interested in your product or service. Of course that's valuable. But actual value depends on lots of variables that must be measured, to improve. 

AdWords, display, Facebook ads etc., is absolutely awesome. Your small or medium sized business should probably seriously consider them.

What can Facebook advertising do for your business?

by Mary Coombs on July 18,2017
Have you ever wondered about Facebook advertising and if it would work for your business or practice? Here is a case study of just one of our lead generation campaigns, using Facebook Lead Generation ads.
Our Opthlalmic client has a revolutionary new procedure he's doing to help people eliminate their need for reading glasses. We produced a short video, specifically for Facebook advertising, of the doctor explaining the new proceedure along with a few customer testimonials and ran a Facebook Lead Gen ad.

Using Social Media to go LOCAL

by Mary Coombs on July 10,2017

Small Business Saturday is a day dedicated to supporting small businesses across the country. Founded by American Express in 2010, this day is celebrated each year on the Saturday after Thanksgiving. In 2015, 95 million Americans shopped Small Business Saturday, up 14% from the 2014.

Shoppers now care as much about the shopping experience as the gifts they get, according to the PwC. This puts small business owners at an advantage.

Why you should tell your own story- On video. On your website.

by Mike Coombs on June 19,2017

Both Thomas Edison and George Eastman (shown here) started as scientists with inventions to sell. And they both soon realized that they had to become public figure business “salesmen” to grow their companies, ironically, so they could continue being scientists.

Small and medium size CEO’s and Sales folks must do that too! They have to go to bat personally for their companies everyday. And often, it’s absolutely crucial to business success.

So do it. Do it 24/7. On your website.

Introducing the NEW and improved!

by Katie Coombs on June 1,2017

You’ve heard the old saying “the shoemaker’s children go barefoot,” right? Helping businesses structure their websites to capture and nurture leads is our specialty. Often, this means a complete website overhaul. Well, at Coombs Marketing, our feet were starting to get chilly (and our old site was getting a bit stale), so we decided it was time to get some new kicks (and by that I mean a brand new website).

2017 State of Marketing and Sales

by Mary Coombs on May 19,2017

HubSpot Research tracks shifts in buying behavior, marketing challenges, and sales strategies on an annual basis in its report 2017 State of Marketing and Sales.  

Most marketers are now focusing on converting leads to customers and gaining traffic to their websites. In many cases marketing is now measured against its ability to contribute to the business bottom line. This has shown to be a challenge for many marketers. This year’s report will give you the data you need to benchmark your activities against HubSpot's 6,000+ respondents while also giving you insight to plan your future marketing and sales strategies.