If your marketing strategy is impacted by one or more of these phenomena, it may be time to seek professional help!
Marketing has no clear connection to or goal for lead, sales or target revenue.
Your website “doesn’t generate online leads”
A college student with no business experience is writing your email blasts for allowance money
There is no educational, useful, or utilitarian content on your website
Most of the sales and marketing team does not know the definition of the acronyms SEO/SEM
The last time anyone updated your website was…wait…let me think
Blog? What blog?
Social media “just isn’t your thing” cuz… there’s no ROI
What’s a landing page? Your website’s homepage IS a landing page, right?
You believe a Call to Action is an invite to a political rally
Your website is digital business card or online brochure...and that’s enough for you
Your internet presence has no impact on your company’s bottom line
All marketing responsibility falls solely on your sales team
Prospective clients don’t look for the solution you offer, on the web (yes they do!)
There is no budget for marketing, period.