Katie Coombs

Katie Coombs

Recent Posts

Marketing in an economic downturn

by Katie Coombs on March 17,2020

In times of economic (pandemic) downturn, many businesses are searching for ways to keep costs in check. When this happens, first budget item to be cut tends to be the marketing spend. We would argue that it may make sense to cut out some of your traditional marketing deliverables, but not digital marketing. 

Local Advertising; What is it and why do you need it?

by Katie Coombs on February 25,2020

To target audiences that are close to the location of your business, you need a local marketing strategy. A business looking to use local influencers and regional assets to attract customers in local neighborhoods, would benefit from a fine-tuned local marketing plan.

Content Strategy Drives Web Design

by Katie Coombs on August 6,2019

Our company goal is to help clients grow their business by implementing a content strategy to attain leads and drive sales.  We often find that upon meeting with a new client’s leadership, the feedback is that everyone is aware the current website “needs a bit of work, but it’s ok.” They insist we use what the company already has and insert a successful content strategy into it. Or, they don’t have the budget for a redesign right now, proceed with the content. The trouble with that thinking is that it’s near impossible to generate leads with content marketing, when your website’s design and/or user experience aren’t very good.

10 Best Practices for Geofencing

by Katie Coombs on July 16,2019

Geofencing gives companies the ability to show their digital ads to people who have been in very precise areas (within inches of a building), and target users on their mobile devices, tablets and desktops. Generally, people keep the location services on their cell phones turned on. When a person walks into a geofenced area with their cell phone, targeted ads are served to their phones and other devices via the various apps they use and websites they visit. For instance, we "Geofence" a trade show location, and the phones and tablets of that show's attendees. Because they entered the "geofence", they now see our specifically targeted ads.  We know their interests. They are at the trade show! We have even target competitor location(s) for our clients. This gives advertisers very specifically focused and targeted reach with their ad spend, and precise ways to measure their results.

If you decide geofencing is for ...