As SocialSteve wrote in his blog post, Time To Rethink Social Media, “Facebook is changing the way it treats brand’s posts and their distribution (or lack thereof)." You really can’t blame Facebook. Free business advertising doesn’t make for a sustainable business model, and I believe their shareholders would agree. So pony up some dough or don’t bother with a Facebook page for business.
LinkedIn is a powerful tool for searching, reaching, and selling to your B2B target audience (persona). It was created for business people to connect, much like Facebook was created for families and friends to connect. So use the right tool for the right job. LinkedIn should be an integral part of your social selling strategy.
Here’s how LinkedIn can work for you:
As my friend, LinkedIn guru, and author of LinkedIn Success, Wayne Breitbarth wrote in his blogpost, Is Your Boss a LinkedIn Hater? Gotcha Covered. “This is the first time we have had the ability (for free, mind you) to use a keyword searchable database of over 300 million business professionals around the globe for hiring, sourcing, partnering, and information sharing.” And I would add online lead generation, lead nuturing, and dare I say it, SELLING!
So why wouldn’t you use it?
For More Information on Social Selling, Check out these blogs: