CEO prospects of Coombs Marketing, almost ALWAYS ask some version of this question:
"Are you getting the results you want?"
Because it's not about time. It's about value. What is worth more than attracting, converting, closing and delighting your customers?
So will it take some time? Yes. And it will be worth it!
Whatever the business, it’s human nature to stay in our comfort zone. To spend time where we have the most knowledge, skills, abilities and let’s face it—passion! After all, it’s our passion for what we do that got us where we are.
Here's my personal example. As the CEO of a marketing and event agency, I spent my time developing budgets, writing proposals, checking the books, working on events, dealing with employees, putting out fires (sometimes of my own creation!) It all seemed a part of everyday life. At the end of the day, I felt like I had accomplished something. But I wanted the business to grow. I thought, there was always time to worry about "strategy" tomorrow.
In fact, if my calendar wasn't filled with tasks, I would break out into a sweat. What do I need to do now, start cold-calling or asking for referrals from my current customers and order all my account execs to do the same? It felt like madness.
Until, I learned to...
I found ways to delegate day-to-day operational tactics. I made them the clear responsbility of someone else. (Who usually was better!) That was a better way to "spend-invest" my time. That got me the results I wanted.
If you have come to the conclusion that you want to grow your business, then you need to invest the time to work ON your business, rather than IN it. It takes time to save time. And create repeating value.
Internet marketing and the inbound methodology is much closer to "sales", and value creation, than marketing has ever been.
And the strategies, once established, are repeatable and scalable.
Ultimately the time invested becomes a selling annuity. It just keeps paying off.
So, how much "time will we take" of yours? Whatever it takes to be of value to your bottom line.
Want to find out more about the inbound methodology? Take our Inbound Marketing Assessment and learn if you are ready for inbound. Know that great lead generation requires attraction, relevant engagement, strategic data measurement and action on that data.
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