Yet today, "sales" is happening with sophisticated digital online tools, web, and social media. Everyone does (at least) their homework online.
They come to see if it would be valuable to know you. They come to study if your product/service is more than credible. They engage voluntarily if you are good online. Do your online "selling assets" engage relevant prospects?
Prospects learn about you before they contact you. IF THEY CONTACT YOU. But what if you knew who is looking at your website, email, and social media repeatedly?
The content, the SEO, the online advertising, the social promotion... it's all got to be good. And marketers need to deliver those leads to sales.
For instance, I will know, at least, the domain name of everyone who reads this post. And, for those readers who have made "contact", I will have a record of their every website, online and email interaction with Coombs Marketing. Their company information too.
"Social selling" is how marketing provides valuable information on prospect's visits to your website and social media interactions. It puts "who is looking at you" at your sales people's finger tips. They can then contact, engage, and SELL with an advantage.
Sales, marketing, and service need to be one team. And
Check out our Social Selling and Inbound pages to see how we can help you "sell with marketing".