CONTENT CREATION + LIFECYCLE MARKETING+ PERSONALIZATION + MULTI-CHANNEL INTEGRATION

An effective lead generation process produces quality, sales-ready leads. 

DOES YOUR LEAD GENERATION PROCESS...
  • Track and measure valuable search engine optimization and pay per click ad data, alowing you to evaluate and adjust your strategy in real time?
  • Record social media interactions and website engagement; including which pages of your website a prospect has viewed, what emails they've opened, what content they've downloaded and when?
  • Analyze the data, score prospects according to where they are in their buyer's journey or sales funnel?

If you answered 'no' to one or more of these questions, we should talk.

WE'RE HERE TO HELP.

At Coombs Marketing we create and execute marketing and lead generation campaigns using industry leading software tools, road-tested web methodology and our long standing ability to create fine-tuned marketing content that speaks directly to your buyer. 


 

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THE INBOUND MARKETING METHODOLOGYThe Inbound Methodology

Partner Cert Graphic.jpgCoombs Marketing is fully Inbound Marketing and HubSpot Partner certified.

HubSpot's marketing automation platform combines powerful website analytic data with industry leading publishing and promotional tools. HubSpot records every interaction with your website, social media, email and calls-to-action. It allows us to track (and score) those interactions, based on a prospect's sales-readiness. It allows us to analyxe our content strategy in real time and make adjustments as necessary to ensure you're content is specifically targeted to attract visitors, convert leads, and close customers.

 

Content that's designed to inform, nuture, and convert your visitors to leads, and leads to customers.  

ima_blog_hubspot_love.jpgA system that integrates and automates website updates, email sends, social media posting, with anylitcs and online marketing tools like Google AdWords.

Awesome really.

And equally important, while we have the latest "gee whiz" web tools, we are experienced traditional marketing communications creatives who know that every business model is as different as every customer.  

Coombs Marketing will create and execute custom Inbound Marketing campaigns that clearly connect to your bottom line.

One size does not fit all.

 

How to Run An Inbound Marketing Campaign Checklist

SUCCESSFUL INBOUND MARKETING CAMPAIGNS SHOULD GENERALLY ALWAYS INCLUDE:

Clear strategy
Trackable data
Motivation
Interaction and collaboration
Sales-ready leads
Profit

Inbound Marketing is optimizing to be found by your target audience, when they search online for a solution to a problem or to fill a need.  It's bringing them "inbound" to you, nurturing them until they're ready to purchase and ensuring they buy from you.

Let's Talk