Why Sales Isn't Selling Inbound Leads

Posted by Mike Coombs on June 3,2014

Your sales and marketing teams work perfectly together, right?

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Creating a more profitable sales and marketing team requires a strategic approach that treats the two “flavors” as a single, cost efficient, revenue-generating organization.

That’s what inbound marketing lead generation does best.

The keys are data-driven agreements and tools that define what marketing tactics clearly produce leads and sales.

With transparency, there’s a lot less room for sales and marketing to argue about each other’s performance. The results are clear and available for everyone to see.

Also, marketing strategy decisions will become easier to make because clearly shared goals integrate your website content, search engine optimization, social, and email in measurable ways.

This is marketing today.

It really is modern business thinking.  Download our free white paper (below) to learn more.

For more information on sales and marketing tools read:

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