Have you ever wondered about Facebook advertising and if it would work for your business or practice? Here is a case study of just one of our lead generation campaigns, using Facebook Lead Generation ads.
Our Opthlalmic client has a revolutionary new procedure he's doing to help people eliminate their need for reading glasses. We produced a short video, specifically for Facebook advertising, of the doctor explaining the new proceedure along with a few customer testimonials and ran a Facebook Lead Gen ad.
We geo-targeted this facebook ad so that it would be seen ONLY within 50 miles of the practice. That's the area of the majority of his potential patients.
From June 12 - July 12, 2017 the campaign has generated:
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52,382 impressions
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537 unique clicks
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69 leads (in 4 weeks) signed up for a free consultation with the doctor from the ad
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Over 11,000 video views
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52 shares of the ad on Facebook
DOES THE MATH WORK?
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Invesment was a little under $1000
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Average cost of a lead = $14/lead
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Cost of procedure = $2,995
How many $14 leads would you need to get a great ROI? For this client, the campaign has been a worthwhile investment.
Next time you are thinking about advertising and lead generation for your product or service, think about Facebook lead generation ads.
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