---
title: What can Facebook advertising do for your business?
description: A case study of our lead generation campaign using Facebook lead generation ads. How does the math work for your business?
image: https://www.coombsmarketing.com/hubfs/FB%20Ads%20logo.png
---
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# What can Facebook advertising do for your business?
Posted by [Mary Coombs](https://www.coombsmarketing.com/coombs-content/author/mary-coombs) on July 18,2017
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###### Have you ever wondered about Facebook advertising and if it would work for your business or practice? Here is a case study of just one of our lead generation campaigns, using Facebook Lead Generation ads.
###### Our Opthlalmic client has a revolutionary new procedure he's doing to help people eliminate their need for reading glasses. We produced a short video, specifically for Facebook advertising, of the doctor explaining the new proceedure along with a few customer testimonials and ran a Facebook Lead Gen ad.
###### We geo-targeted this facebook ad so that it would be seen ONLY within 50 miles of the practice. That's the area of the majority of his potential patients.
###### [](https://www.dropbox.com/s/wcsry0nm1kzr3a7/FaceBookRaindrop1-MPEG-4.mp4?dl=0)
##### From June 12 - July 12, 2017 the campaign has generated:
- ###### 52,382 impressions
- ###### 537 unique clicks
- ###### 69 leads (in 4 weeks) signed up for a free consultation with the doctor from the ad
- ###### Over 11,000 video views
- ###### 52 shares of the ad on Facebook
##### DOES THE MATH WORK?
- ###### Invesment was a little under $1000
- ###### Average cost of a lead = $14/lead
- ###### Cost of procedure = $2,995
###### How many $14 leads would you need to get a great ROI? For this client, the campaign has been a worthwhile investment.
###### Next time you are thinking about advertising and lead generation for your product or service, think about Facebook lead generation ads.
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###### Interesed in more lead generation ideas? Check out our free e-book, **[The 30 Greatest Lead Generation Tips, Trick, & Ideas](https://www.coombsmarketing.com/30-greatest-lead-gen-tips-tricks-ideas)**
###### [](https://cta-redirect.hubspot.com/cta/redirect/363538/c5aad5d8-6a4e-401b-bcd7-8239fdbe5ad1)
More posts you might be interested in:
- [4 benefits of a CRM and more](https://www.coombsmarketing.com/coombs-content/4-benefits-of-crm)
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- [4 steps to strategic social selling](https://www.coombsmarketing.com/coombs-content/4-steps-to-strategic-social-selling)
Topics: [Social Selling](https://www.coombsmarketing.com/coombs-content/topic/social-selling)
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