Have you ever wondered about Facebook advertising and if it would work for your business or practice? Here is a case study of just one of our lead generation campaigns, using Facebook Lead Generation ads.
Our Opthlalmic client has a revolutionary new procedure he's doing to help people eliminate their need for reading glasses. We produced a short video, specifically for Facebook advertising, of the doctor explaining the new proceedure along with a few customer testimonials and ran a Facebook Lead Gen ad.
We geo-targeted this facebook ad so that it would be seen ONLY within 50 miles of the practice. That's the area of the majority of his potential patients.
From June 12 - July 12, 2017 the campaign has generated:
537 unique clicks
69 leads (in 4 weeks) signed up for a free consultation with the doctor from the ad
Over 11,000 video views
52 shares of the ad on Facebook
DOES THE MATH WORK?
Invesment was a little under $1000
Average cost of a lead = $14/lead
Cost of procedure = $2,995
How many $14 leads would you need to get a great ROI? For this client, the campaign has been a worthwhile investment.
Next time you are thinking about advertising and lead generation for your product or service, think about Facebook lead generation ads.
Interesed in more lead generation ideas? Check out our free e-book, The 30 Greatest Lead Generation Tips, Trick, & Ideas
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