--- title: 4 steps to strategic social selling description: Social media, when used strategically is targeted, and absolutely measurable. If you can measure the results of social media, you can determine its ROI. image: http://www.coombsmarketing.com/hubfs/social-suggested-images/Sales_Image-125488-edited.png --- [![New Coombs Logo Stacked - Black 1826x1291.png](https://www.coombsmarketing.com/hs-fs/hubfs/Coombs%20Logos%20-%20Old%20+%20New/New%20Coombs%20Logo%20Stacked%20-%20Black%201826x1291.png?width=1592&name=New%20Coombs%20Logo%20Stacked%20-%20Black%201826x1291.png "New Coombs Logo Stacked - Black 1826x1291.png")](https://www.coombsmarketing.com) [![New Coombs Logo Stacked - Black 1826x1291.png](https://www.coombsmarketing.com/hs-fs/hubfs/Coombs%20Logos%20-%20Old%20+%20New/New%20Coombs%20Logo%20Stacked%20-%20Black%201826x1291.png?width=1592&name=New%20Coombs%20Logo%20Stacked%20-%20Black%201826x1291.png "New Coombs Logo Stacked - Black 1826x1291.png")](https://www.coombsmarketing.com) - [Inbound Marketing & Sales](https://www.coombsmarketing.com/inbound-marketing) - [Medical Marketing](https://www.coombsmarketing.com/medical-marketing-and-advertising) - [Video](https://www.coombsmarketing.com/marketing-video-production) - [Video Retainer](https://www.coombsmarketing.com/video-retainer) - [Services](https://www.coombsmarketing.com/results-driven-inbound-marketing-strategy-methodology-software-and-execution) - [Social Selling](https://www.coombsmarketing.com/social-selling) - [SEO, Pay Per Click, Analytics & CRM](https://www.coombsmarketing.com/seo-pay-per-click-analytics-crm) - [Content Marketing](https://www.coombsmarketing.com/content-creation-and-content-strategy) - [Web Development & Redesign](https://www.coombsmarketing.com/growth-driven-web-design) - [Blog](https://www.coombsmarketing.com/coombs-content) - [About](https://www.coombsmarketing.com/about-coombs-marketing) - [Contact](https://www.coombsmarketing.com/contact-us) # Welcome to Coombs Content       ### Subscribe to Coombs Content #### Browse by Category - [Inbound Marketing (44)](https://www.coombsmarketing.com/coombs-content/topic/inbound-marketing) - [Video (24)](https://www.coombsmarketing.com/coombs-content/topic/video) - [Online Lead Generation (18)](https://www.coombsmarketing.com/coombs-content/topic/online-lead-generation) - [SEO (13)](https://www.coombsmarketing.com/coombs-content/topic/seo) - [Web Design (12)](https://www.coombsmarketing.com/coombs-content/topic/web-design) - [Content (9)](https://www.coombsmarketing.com/coombs-content/topic/content) [Best SEO Agencies In Charlotte](https://www.designrush.com/agency/search-engine-optimization/north-carolina/charlotte) #### Popular Posts # 4 steps to strategic social selling Posted by [Mary Coombs](https://www.coombsmarketing.com/coombs-content/author/mary-coombs) on March 21,2017 - [Tweet](https://twitter.com/share) [![Social Selling](http://www.coombsmarketing.com/hs-fs/hubfs/social-suggested-images/Sales_Image-125488-edited.png?width=200&name=Sales_Image-125488-edited.png "Social Selling")](https://www.coombsmarketing.com/social-selling)Do you use social media strategically? Do you question if it's even possible? The answer is a resounding **YES!** Social media, when used strategically is targeted, and absolutely measurable. If you can measure the results of social media, you can determine its ROI. What are the elements to strategically using social media ?  1.)  Who are you trying to target? Identify your buyer personas, by defining the key demographics of the audience you’re trying to reach - age, gender, occupation, income, hobbies and interests, etc. What are their challenges, and what problems are they trying to solve on daily basis? 2.)  What, of value, do you want to provide to them? Consistent, valueable content, whether you create or curate it, is the key to your strategy. What is the content that will help your target buyer persona solve the problems they have? Create it, or identify it, and post it! Consider creating downloadable content like ebooks, checklists, videos, and infographics that address your buyer’s pains. If the content is truly helpful and educational, people will be more likely to share it on social media and extend your reach. ## 3)  What are the social channels your targets spend time in? Research key networks to learn where your target audience is most likely to spend time, and focus your effort on building, nurturing, and sustaining a community there before moving on to another channel. Consider advertising on this network to help your business get noticed. Post often and make sure what you post is of value to your target. ## 4)  Set parameters to measure your results Start by looking at how much traffic is being driven to your website or blog from social media. See what content people are responding to, and look for trends related to particular topics or keywords that generate more interest than others. Set goals for key metrics and measure your progress. Here are 3 metrics that you may want to start with: - **Net new fans and followers** - **Number of interactions** - **Visits to your site from social media** 5)   Measure and adjust Be patient, social media doesn't start working overnight. It takes time to build a following, establish yourself as an influencer, and start seeing results.  Experiment a bit to find the right combination of channels, content, and messaging that works for your audience. Over time, you’ll be able to adjust content, and personas based on the information you’re gathering - which will help you fine tune your strategy and generate more consistent results! [Tracx](https://www.tracx.com/resources/blog/social-media-demographics-2017-marketers/) compiled an infographic that breaks down the state of social media demographics -- who's using which social network, and for what. This could help you as you put your strategy for social selling together. Good luck and get selling! ![TracxInfographic-06-logo-resized.jpeg](https://www.coombsmarketing.com/hs-fs/hubfs/TracxInfographic-06-logo-resized.jpeg?width=783&height=6588&name=TracxInfographic-06-logo-resized.jpeg)   Topics: [Social Selling](https://www.coombsmarketing.com/coombs-content/topic/social-selling) [![New Coombs Logo Stacked - Black 183x130.png](https://www.coombsmarketing.com/hs-fs/hubfs/New%20Coombs%20Logo%20Stacked%20-%20Black%20183x130.png?width=250&name=New%20Coombs%20Logo%20Stacked%20-%20Black%20183x130.png "New Coombs Logo Stacked - Black 183x130.png")](https://www.coombsmarketing.com) **Let's sell together.** We'll help you get business results with  marketing technology, and the way buyers make purchasing decisions today; online. **Navigate**    [Home](https://www.coombsmarketing.com/) [Inbound](https://www.coombsmarketing.com/inbound-marketing) [Video](https://www.coombsmarketing.com/video-everywhere) [Services](https://www.coombsmarketing.com/results-driven-inbound-marketing-strategy-methodology-software-and-execution) [Blog](https://www.coombsmarketing.com/coombs-content) [About](https://www.coombsmarketing.com/about-coombs-marketing) [Contact](https://www.coombsmarketing.com/contact-information-for-coombs-marketing) ### [**Stay Connected** Subscribe to our Blog](https://www.linkedin.com/company/2119628/) [Copyright © 2025 Coombs Marketing LLC. All Rights Reserved.](https://www.linkedin.com/company/2119628/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Mary Coombs", "url" : "https://www.coombsmarketing.com/coombs-content/author/mary-coombs" }, "datePublished" : "2017-03-21T21:01:33.000Z", "headline" : "4 steps to strategic social selling", "image" : [ "//www.coombsmarketing.com/hubfs/social-suggested-images/Sales_Image-125488-edited.png" ], "mainEntityOfPage" : { "@id" : "https://www.coombsmarketing.com/coombs-content/4-steps-to-strategic-social-selling", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "//www.coombsmarketing.com/hubfs/New%20Coombs%20Logo%20Stacked%20-%20Black%20183x130.png" }, "name" : "Coombs Marketing LLC" } } ```