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CONTENT MARKETING

Search Engine Optimized Content that Sellls.

ONLINE CONTENT NEEDS A PURPOSE AND RATIONALE.

We've learned to "cut to the chase" to be effective and efficient.

We know the crafts to work systematically and cohesively for your brand. We are the craftsmen. And we partner with world class free-lance talent. We know what we can do on a small budget, a big budget, and no budget. Here's the secret we have learned.

BEAUTY IS IN THE EYE OF THE BEHOLDER.

Relevance TO THE CUSTOMER is what really matters.

Strategically targeting, understanding and focusing on the needs of a specific target persona, at a specific point in the sales process, is essential. And many marketers just don't have a strategy.

A STRATEGY IS NECESSARY, MEASURING ROI IS NECESSARY.

Can you make a video or write a blog post?

Of course. Good marketing craftsmen will always make good media. And while there are ways to get the craft "wrong," making media that works for bottom line results has more to do with strategy and focus than it does with creative or craft....and we love great creative and craft!