What are your goals for your business? How does your website fit into those goals. What are your goals for your website? How well has the site performed in the past? What do you want to improve? Will this improvement help you reach your goals?
The strategy around growth-driven design is to build an excellent foundation that will grow as it needs to. It's not a stagnant site - in fact no website should be built and considered done...EVER!
We launch your website when it's "roughly right" as a starter (contains all the areas that are must-haves, but let's the nice-to-haves wait. It's very unusual for anyone to launch the PERFECT site. However, the launch should be an improvement over your current website. Everything starts from this launch.
Once you launch the site, we will continually fine-tune and analyze performance. Plan, develop, analyze, improve, conversions, user experience, offers, calls-to-actions, and marketing resources. This will take more time than traditional site designs, because it's done over time, but the benefits will be greater too!