I'm not easy to buy from

Posted by Mary Coombs on April 28,2015


Sales_Image-125488-editedThe business we do with our customers is, well, very intimate. But before we go there, let's look back for a minute.

Marketing has changed radically over the last decade. There are many different kinds of marketing and advertising agencies and lots of different crafts and disciplines. For many decades, the advertising or marketing communications model dominated. In those models “the agency” would collaborate with the customer to make some discreet project or set of projects. And generally, the agency would be responsible for doing a good job of creating and executing the project. They would be responsible for the project being good, but not for the results.

While there were a few exceptions, at big companies with very big agencies, who would be willing to partner and be paid on the actual success of their efforts, that was not the norm. And especially for small and medium sized business, hiring an agency meant making a video, or making a set of brochures, or placing some advertising as discreet, individual projects. And these projects had very little measurable connection to the bottom line or even lead acquisition.

But times have changed radically. Today, the web is the primary source of buyer information. AND EVERY INTERACTION ON THE WEB IS ABLE TO BE TRACKED, IDENTIFIED, AND MEASURED, FROM FIRST VISIT TO PURCHASE, AND REPEAT PURCHASE. This is what Inbound Marketing is about.  

We need to know about how you sell and to whom, what's a new client worth, margins, digital assets, buying cycles, personas, and more...and this is all in the first interactions with you. This is how we get intimate with your business.

Can we provide value to your business? We need to know if you are a good fit, for both your success and ours. 

Here are some of things we need to know:Q__A

  • Who is using your products and services?
  • How do you sell to them?
  • What's your sales cycle?
  • What does your sales funnel look like?
  • What's your best source of qualified leads currently? 
  • Are you getting a return on your online lead generation investment now? If so, how do you measure it?
  • Do you follow-up on the qualified online leads you receive, quickly?  Is that a value of the business?
  • Do you want to grow and do you have specific goals around growth?
  • Do you see the value of 'always be helping' versus selling?
  • Is your culture one of keeping commitments?
  • Do we like each other and can we have a good time working together?

There are more questions for our first conversations, but you get the idea.

Can you handle, and are you searching for, a conversation like this? If so, then you may find me easy to buy from. I'm passionate about it.  If not, then an inbound marketing and sales solution might not be the right solution for your business...or we aren't.

Why would I write this blog?Align_Gears

Because it's imperative that we are in alignment with you from the very beginning, and we are able to have an open, honest, accountable relationship around commitments, priorities, goals, decisions, actions, and results.

If we're on the same wavelength, then success can come easily...for both of us. 

To learn more about what inbound and internet marketing & sales can do for your business, download our FREE e-Book, The Essential Step-By-Step Guide To Inbound & Internet Marketing.

Topics: Inbound Marketing