Track Online Ads to Offline Foot Traffic

by Mary Coombs on September 18,2019

Conversion Zone Tracking - Store or Office Visitors

With GeoFencing technology, we can now track the number of people who saw your ads and then actually visited your storefront or office.

Can you successfully measure foot traffic from TV, billboard, radio, or direct mail ads? Possibly, if you place only special offers through those mediums. But, for the most part it's very difficult to attribute and measure these results. 

Not so, with GeoFencing and Conversion Zone Tracking. When a person's mobile device ID has been captured inside the GeoFence and serves your ad via that same mobile device, we can track them all the way back to the store front.

Video Marketing: You need a brain

by Mike Coombs on September 6,2019

A “brainy” internet video marketing strategy is almost certainly going to be a sales winner for most businesses.

Does Facebook Advertising Work?

by Mary Coombs on August 16,2019

I'm frequently asked, "Does Facebook advertising work?" 

My answer is a resounding YES!

For our clients, FB advertising outperforms Google Ads, radio, billboards, and even organic search results (SEO), and those work too...just not as well.

It's all about the data and measuring return-on-investment. 

If you think Facebook (and it's integrated partner platform Instagram) is simply where you keep up with family and friends, and therefore not a good place to advertise your product or service, that's a good assumption... AND you're wrong.

Content Strategy Drives Web Design

by Katie Coombs on August 6,2019

Our company goal is to help clients grow their business by implementing a content strategy to attain leads and drive sales.  We often find that upon meeting with a new client’s leadership, the feedback is that everyone is aware the current website “needs a bit of work, but it’s ok.” They insist we use what the company already has and insert a successful content strategy into it. Or, they don’t have the budget for a redesign right now, proceed with the content. The trouble with that thinking is that it’s near impossible to generate leads with content marketing, when your website’s design and/or user experience aren’t very good.