---
title: Traditional, internet and inbound marketing... and life. | Content
description: Content | Inbound, internet, and traditional marketing information
---
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#### Popular Posts
[](https://www.coombsmarketing.com/coombs-content/how-to-deal-with-patient-reviews)
# [How to deal with patient reviews](https://www.coombsmarketing.com/coombs-content/how-to-deal-with-patient-reviews)
by [Mary Coombs](https://www.coombsmarketing.com/coombs-content/author/mary-coombs) on October 22,2019
**Reviews** not only have the power to influence **patients’** decisions but can strengthen a medical practice's credibility. **Reviews** have the power to gain **patients** trust, and they encourage people to interact with the practice. **Patients** interaction ultimately leads to improved profits for medical practices.
[](https://www.coombsmarketing.com/coombs-content/track-online-ads-to-offline-foot-traffic)
# [Track Online Ads to Offline Foot Traffic](https://www.coombsmarketing.com/coombs-content/track-online-ads-to-offline-foot-traffic)
by [Mary Coombs](https://www.coombsmarketing.com/coombs-content/author/mary-coombs) on September 18,2019
**Conversion Zone Tracking - Store or Office Visitors**
#### With GeoFencing technology, we can now track the number of people who saw your ads and then actually visited your storefront or office.
Can you successfully measure foot traffic from TV, billboard, radio, or direct mail ads? Possibly, if you place only special offers through those mediums. But, for the most part it's very difficult to attribute and measure these results.
Not so, with GeoFencing and Conversion Zone Tracking. When a person's mobile device ID has been captured inside the GeoFence and serves your ad via that same mobile device, we can track them all the way back to the store front.
[](https://www.coombsmarketing.com/coombs-content/video-marketing-you-need-a-brain)
# [Video Marketing: You need a brain](https://www.coombsmarketing.com/coombs-content/video-marketing-you-need-a-brain)
by [Mike Coombs](https://www.coombsmarketing.com/coombs-content/author/mike-coombs) on September 6,2019
A “brainy” internet video marketing strategy is almost certainly going to be a sales winner for most businesses.
[](https://www.coombsmarketing.com/coombs-content/does-facebook-advertising-work)
# [Does Facebook Advertising Work?](https://www.coombsmarketing.com/coombs-content/does-facebook-advertising-work)
by [Mary Coombs](https://www.coombsmarketing.com/coombs-content/author/mary-coombs) on August 16,2019
I'm frequently asked, "Does Facebook advertising work?"
My answer is a resounding YES!
For our clients, FB advertising outperforms Google Ads, radio, billboards, and even organic search results (SEO), and those work too...just not as well.
It's all about the data and measuring return-on-investment.
If you think Facebook (and it's integrated partner platform Instagram) is simply where you keep up with family and friends, and therefore not a good place to advertise your product or service, that's a good assumption... AND you're wrong.
[Next >](https://www.coombsmarketing.com/coombs-content/topic/content/page/2)
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