In times of economic (pandemic) downturn, many businesses are searching for ways to keep costs in check. When this happens, first budget item to be cut tends to be the marketing spend. We would argue that it may make sense to cut out some of your traditional marketing deliverables, but not digital marketing.
To target audiences that are close to the location of your business, you need a local marketing strategy. A business looking to use local influencers and regional assets to attract customers in local neighborhoods, would benefit from a fine-tuned local marketing plan.
Conversion Zone Tracking - Store or Office Visitors
With GeoFencing technology, we can now track the number of people who saw your ads and then actually visited your storefront or office.
Can you successfully measure foot traffic from TV, billboard, radio, or direct mail ads? Possibly, if you place only special offers through those mediums. But, for the most part it's very difficult to attribute and measure these results.
Not so, with GeoFencing and Conversion Zone Tracking. When a person's mobile device ID has been captured inside the GeoFence and serves your ad via that same mobile device, we can track them all the way back to the store front.
I'm frequently asked, "Does Facebook advertising work?"
My answer is a resounding YES!
For our clients, FB advertising outperforms Google Ads, radio, billboards, and even organic search results (SEO), and those work too...just not as well.
It's all about the data and measuring return-on-investment.
If you think Facebook (and it's integrated partner platform Instagram) is simply where you keep up with family and friends, and therefore not a good place to advertise your product or service, that's a good assumption... AND you're wrong.