I'm frequently asked, "Does Facebook advertising work?"
My answer is a resounding YES!
For our clients, FB advertising outperforms Google Ads, radio, billboards, and even organic search results (SEO), and those work too...just not as well.
It's all about the data and measuring return-on-investment.
If you think Facebook (and it's integrated partner platform Instagram) is simply where you keep up with family and friends, and therefore not a good place to advertise your product or service, that's a good assumption... AND you're wrong.