I was reading an eBook the other day and one statistic really floored me. According to HubSpot, 50% of leads are qualified but not currently ready to buy. Although this may sound discouraging, I assure you that with some due diligence and a good strategy, an effective lead nurturing campaign will position you right where you need to be.
This post is the 4th of 5 posts discussing four digital sales essentials for small business.
If you ARE a small business person, this might be...
The part you do not know.
You KNOW you need a great website. You KNOW you need compelling messages. And you surely know you need smart people around. But do you know about...
This post is the 3rd of 5 posts discussing four digital sales essentials for small business.
Here is what is NOT new.
Clear messages and compelling offers are essential.
Here’s what IS new.
This post is the first of 5 posts discussing 4 digital sales essentials for small business.
4. Automatic Lead Capture CRM & Follow UP, 4. Expertise-Execution
Finding experts who execute is the biggest challenge.
Today, in small and medium size businesses, digital marketing IS sales. Sales is marketing. They are one in the same. Your digital assets must sell as well a you do. Customers ...