Lead Nurturing Can Generate Up To 50% More Sales-Ready Online Leads

by Katie Coombs on February 15,2018

I was reading an eBook the other day and one statistic really floored me.  According to HubSpot, 50% of leads are qualified but not currently ready to buy.  Although this may sound discouraging, I assure you that with some due diligence and a good strategy, an effective lead nurturing campaign will position you right where you need to be. 

Small Biz Sales: Automatic Lead Capture, CRM, & Follow Up

by Mike Coombs on January 17,2018

This post is the 4th of 5 posts discussing four digital sales essentials for small business.

If you ARE a small business person, this might be...

The part you do not know.

You KNOW you need a great website. You KNOW you need compelling messages. And you surely know you need smart people around. But do you know about...

Small Biz Sales: Compelling Offers/Clear Messages

by Mike Coombs on January 4,2018

This post is the 3rd of 5 posts discussing four digital sales essentials for small business.
Here is what is NOT new.

Clear messages and compelling offers are essential.

Here’s what IS new.

Small Business Sales: 4 Digital Essentials

by Mike Coombs on December 22,2017

This post is the first of 5 posts discussing 4 digital sales essentials for small business.
1. Overview,  2. Mobile, Web, SEO,  3. Compelling Offers/Clear Messages
4. Automatic Lead Capture CRM & Follow UP,  4. Expertise-Execution

Finding experts who execute is the biggest challenge.

Today, in small and medium size businesses, digital marketing IS sales. Sales is marketing. They are one in the same. Your digital assets must sell as well a you do. Customers ...