In times of economic (pandemic) downturn, many businesses are searching for ways to keep costs in check. When this happens, first budget item to be cut tends to be the marketing spend. We would argue that it may make sense to cut out some of your traditional marketing deliverables, but not digital marketing.
Marketing in an economic downturn
by Katie Coombs on March 17,2020
Local Advertising; What is it and why do you need it?
by Katie Coombs on February 25,2020
To target audiences that are close to the location of your business, you need a local marketing strategy. A business looking to use local influencers and regional assets to attract customers in local neighborhoods, would benefit from a fine-tuned local marketing plan.
What the best SEO agencies do differently
by Mary Coombs on December 23,2019
Google uses machine learning technology to try and give searchers the best results to their queries. It's designed to better understand the searcher's intent instead of the exact phrasing they entered in their query.
So, what can marketers do differently to make sure they are served as the answer to the query?
What is inbound lead generation?
by Katie Coombs on July 2,2019
First, let's start by defining what a lead is. A lead is a person who has indicated interest in your company’s products or services in some way. When a lead hears from your business, they’ve already opened a line of communication and are aware of what you do.
For example, let’s say you filled out a survey about vacation preferences for your family. You then receive an email from the company that hosted the survey, containing various vacation packages that might suit your family’s needs. It would feel far more relevant and far less intrusive than a cold-call from a travel agent, out of the blue, with no knowledge that you were even researching vacations.