Small Biz Sales: Expertise & Execution

by Mike Coombs on January 25,2018

This post is the 5th of 5 posts discussing four digital sales essentials for small business.

Customer behavior has radically changed.

Wise digital marketing IS an essential investment for small business. Expertise, and the ability to execute, are imperative.  So in marketing,  if it doesn’t make dollars, it doesn’t make sense. Forgive me if this sounds a bit like a rant. What is really essential is…

Knowledgeable "selling" marketers who execute, and measure results.

Small Biz Sales: Automatic Lead Capture, CRM, & Follow Up

by Mike Coombs on January 17,2018

This post is the 4th of 5 posts discussing four digital sales essentials for small business.

If you ARE a small business person, this might be...

The part you do not know.

You KNOW you need a great website. You KNOW you need compelling messages. And you surely know you need smart people around. But do you know about...

Small Biz Sales: Compelling Offers/Clear Messages

by Mike Coombs on January 4,2018

This post is the 3rd of 5 posts discussing four digital sales essentials for small business.
Here is what is NOT new.

Clear messages and compelling offers are essential.

Here’s what IS new.

How much time does success take?

by Mary Coombs on November 22,2017

IN the business or...ON the business?

CEO prospects of Coombs Marketing, almost ALWAYS ask some version of this question:

"How much of my time will you need to work with us?"

That's an interesting question, and one that's not easy to answer on a first call (and sometimes on subsequent calls). The question I want to ask in return is,

"Are you getting the results you want?"

Because it's not about time. It's about value. What is worth more than attracting, converting, closing and delighting your customers? 

Can you think of a better way to invest your time?

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