What the best SEO agencies do differently

by Mary Coombs on December 23,2019

Google uses machine learning technology to try and give searchers the best results to their queries. It's designed to better understand the searcher's intent instead of the exact phrasing they entered in their query.

So, what can marketers do differently to make sure they are served as the answer to the query?

What is inbound lead generation?

by Katie Coombs on July 2,2019

First, let's start by defining what a lead is. A lead is a person who has indicated interest in your company’s products or services in some way. When a lead hears from your business, they’ve already opened a line of communication and are aware of what you do.

For example, let’s say you filled out a survey about vacation preferences for your family. You then receive an email from the company that hosted the survey, containing various vacation packages that might suit your family’s needs. It would feel far more relevant and far less intrusive than a cold-call from a travel agent, out of the blue, with no knowledge that you were even researching vacations.

What works for getting new customers? Targeting Customers with Video.

by Mike Coombs on March 7,2019

The right Customers… right in your hands.

On Facebook, Instagram, Google and YouTube...

Targeted video works!

It’s working for our customers right now, and it will work for you.

When I was a young video pro, I made good, cost effective television commercials, and put them in television shows that had ratings that showed the right demographic actually watched.

Small Biz Sales: Expertise & Execution

by Mike Coombs on January 25,2018

This post is the 5th of 5 posts discussing four digital sales essentials for small business.

Customer behavior has radically changed.

Wise digital marketing IS an essential investment for small business. Expertise, and the ability to execute, are imperative.  So in marketing,  if it doesn’t make dollars, it doesn’t make sense. Forgive me if this sounds a bit like a rant. What is really essential is…

Knowledgeable "selling" marketers who execute, and measure results.