Marketing in an economic downturn

by Katie Coombs on March 17,2020

In times of economic (pandemic) downturn, many businesses are searching for ways to keep costs in check. When this happens, first budget item to be cut tends to be the marketing spend. We would argue that it may make sense to cut out some of your traditional marketing deliverables, but not digital marketing. 

Local Advertising; What is it and why do you need it?

by Katie Coombs on February 25,2020

To target audiences that are close to the location of your business, you need a local marketing strategy. A business looking to use local influencers and regional assets to attract customers in local neighborhoods, would benefit from a fine-tuned local marketing plan.

What the best SEO agencies do differently

by Mary Coombs on December 23,2019

Google uses machine learning technology to try and give searchers the best results to their queries. It's designed to better understand the searcher's intent instead of the exact phrasing they entered in their query.

So, what can marketers do differently to make sure they are served as the answer to the query?

How to do free market research

by Mike Coombs on August 2,2019

Basic Search Engine Optimization is essential marketing.

If you build it… well, they will not come without Search Engine Optimization (SEO). Are you on Google’s first page for your specific product or service? What are your keywords?

Keyword research is FREE market research because it's based on actual customer behavior.