If HubSpot's a software and software’s a tool, then HubSpot is a just tool, right? 

The answer is both YES and NO. 

If I ask you to build me a bookshelf from scratch, what will you need to accomplish the task?  You’ll need the necessary building materials, the proper tools and the time to do it. 

You’ve got all that?  Ok, go!

It’s been couple of weeks!  My bookshelf should be ready!  I can’t wait to see it!

What’s that?  You were not successful?  It didn’t turn out the way you envisioned?

That’s ok, but I’m not surprised. 

You had the supplies and the tools, so you’re headed in the right direction!  What you need, in addition to what you’ve already got are, a design style, a blueprint and a strategy of attack that gets you to the results you are looking for.  

There are more efficient ways to build a bookshelf at home, that’s for sure.  In the age of IKEA, why start from scratch?  In the age of IKEA you get to choose exactly the bookshelf you want, what you want it to look like, how big it should be, what color and design aesthetic etc.  Once I have made my selection, I grab the box that includes EVERYTHING I need, nuts and bolts, pre-cut lumber, some necessary tools and arguably the most important:  the plan!  Take that puppy home, add a little time and effort and voila!  A bookshelf!

HubSpot is the IKEA of Sales and Marketing Automation

When it comes to achieving your company’s marketing goals, do you feel like you’re building a bookshelf from scratch? Do you wish you had a blueprint or a set of directions to keep you focused on the end result while you are busy putting together the smaller pieces and making it all work?

This is where HubSpot comes in. 

HubSpot is not JUST software.  It's all of the tools you need, the building materials and the plan, all rolled up into one package.  HubSpot has created an inbound methodology that, once deployed, will ignite a cultural shift in the way you market your business.  HubSpot gives you the roadmap to success.

The Strategy:  Attract, nurture, convert and track qualified online leads to your business with:

• Great content offers that solve problems for your visitors
• Calls-to-action to get those offers noticed. 
• Landing pages to capture visitor information
• Workflows to automatically nurture the lead to the next buying stage with useful information
• Automated lead scoring to get your sales and marketing teams on the same page
• Sidekick to give your sales people real-time intelligence on visitors and their companies, as well as targets and their companies
• CRM to document all deals, specific lead stages, and every interaction with them
• Analytics and ROI reporting that shows your strategy’s return on investment

The Result: Growth of your bottom line and an increased value of your business.

Want to learn more? Take a look at our Guide To Inbound & Internet Marketing: