So what's the big deal about onboarding a client?
In the 20 years of owning our first agency, we never considered having an onboarding process for new clients.
Typically, the client accepted the proposal and we just got to work. So why is it so important, now that we are an inbound marketing and sales agency, to have a great onboarding process for new clients?
Inbound Marketing is "business intimate".
With inbound marketing and sales, we are not just a service provider or "vendor" to our clients. We are truly a business partner. And in order to be a great partner, we need to learn essential tenets of a business as quickly as possible to be of value right away. In order to do this, we have a rigorous onboarding process that we conduct with our clients as the very first thing we do together.
And one more thing: limbic resonance.
(oooooooooo eeeeeeeeee oooooooooo)
Google it.
The onboarding process lays the groundwork for success for our clients and for us.
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