Inbound marketing is about sales results and online lead generation, not vanity metrics.

The digital world is full of examples of new products, software, or methodology, improving and disrupting  the “old” product or method.

And often, at first, to the less digitally savvy or more entrenched pro, it is a quiet threat. The "new" generates a backlash of subconscious fear.  The otherwise smart old guard chooses to ignore it, confuse it, delay it. Or claim they already do it and don’t need it.  If the boss doesn't ask for it, we don't need it. But sooner or later...

Today, that threat/opportunity is inbound marketing.

Companies that have embraced “inbound” are winning.  In a few years getting and closing online leads with inbound marketing will look like common sense… essential, measurable, effective. The marketing and sales managers who implemented first will be successful because it works for lead gen, sales, and results.

Why? 

Inbound marketing is “digital selling” using the tools buyers today want to use.  Digital tools.

The online tools and techniques that big global brands have used (at big expense!) for years... are now, proven, simplified, and above all affordable for small and medium sized business.  You can do this.

It’s simply a matter of the right tools, the right methodology, and the right people doing the right things for specific, measurable business purposes: more sales.

And, as always in the digital world, the biggest wins in brand building and sales will go to the early adopters in each competitive category. Why wait to improve your marketing efficiency and increase sales?

Inbound Marketing is essentially completely analogous to what good sales people have always done, BUT with better integrated digital tools. Tools that amplify, increase, measure and improve all marketing efforts.

Inbound Marketing is essential.  It’s in the "20" of the 80/20 rule of what works in marketing/sales.

Inbound marketing is the most cost effective marketing.

Inbound marketing is entirely “trackable” for ROI.

Inbound marketing also helps you know how well your other marketing efforts are working.

Inbound marketing is your website, SEO-SEM, blog, email, and social media totally integrated, and operated strategically using best practices.  AND MEASURED FOR RESULTS.

Inbound marketing is offers and content on your website that customers want.  Offers that lead to sales qualified leads.

Inbound marketing is finding and selling to the right person.

"Selling to the right person is more important than all the sales methods, copywriting techniques, and negotiation tactics in the world.  Because the wrong person doesn’t have the money.  Or the wrong person doesn’t care.  The wrong person won’t be persuaded by anything."

          Perry Marshall  80/20 Sales and Marketing

For more on inbound marketing download our free book:

Read more about what inbound marketing can do for your business:

• Good website = bad online leads: Reasons you need "great."
• Who knows what works in their marketing budget?
• What's the cost of your sales & marketing teams misalignment?