Placement: HomeDepot.com
Key Considerations: Really, its a product selling video...
Technique: ...that uses "testimonial" techniques.
Results: Hundreds of thousands of views on the HD product page. Hidden Agenda: Home Depot is the 2000 lb gorrilla distributer, for Fiberon, my client. Relationship matters. Fiberon is very happy that HD used our video "as is".
Keys to Success: First, establish very clear value propositions. Then, prep for a long, "no pressure", fun interview. Get the interviewee to forget about the camera, and speak authentically and enthusiastically about the value propositions. Then edit and edit and edit the audio! With pretty product pictures and music.
