Technique:We use testimonial techniques in many formats. We have learned how to prepare our interviewee, and then coax and cull, a natural and authentic and believable conversations. Then we edit the heck out of them!
Results: Believable brand building. Proof of claim, or quality. This video is a featured element on the business home page.
Keys to Success: It's got to feel authentic, while still hammering your value propositions.