Placement: Anywhere.
Key Considerations: Testimonials make your "claim" or value propositions believable. But the key is authenticity. Sound bites that are nervous or forced or don't reveal authentic value... fail. Reality, authenticity, and relevant clarity alway win. Humanity wins!
Technique:We use testimonial techniques in many formats. We have learned how to prepare our interviewee, and then coax and cull, a natural and authentic and believable conversations. Then we edit the heck out of them!
Results: Believable brand building. Proof of claim, or quality. This video is a featured element on the business home page.
Keys to Success: It's got to feel authentic, while still hammering your value propositions.
Testimonials
