Next Video Company Overview

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Placement: Home page, about page, new hire orientation.

Key Considerations: This kind of video "sells" by describing the brand and value propositions through specific descriptions of capability, 

It's "the elevator speech" but a bit longer and with more credible and visual "proof of claim".

Technique: Set the tone, very specifically, for the most valuable "center or the target"  audience... usually prospects or investors.

Results: This one is prominent on the company home page.

Keys to Success: Be sure to inform by answering the viewers key questions. It's ok to brag a little, too!

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