Placement: Home page, about page, new hire orientation.
Key Considerations: This kind of video "sells" by describing the brand and value propositions through specific descriptions of capability,
It's "the elevator speech" but a bit longer and with more credible and visual "proof of claim".
Technique: Set the tone, very specifically, for the most valuable "center or the target" audience... usually prospects or investors.
Results: This one is prominent on the company home page.
Keys to Success: Be sure to inform by answering the viewers key questions. It's ok to brag a little, too!