HubSpot Research tracks shifts in buying behavior, marketing challenges, and sales strategies on an annual basis in its report 2017 State of Marketing and Sales.
Most marketers are now focusing on converting leads to customers and gaining traffic to their websites. In many cases marketing is now measured against its ability to contribute to the business bottom line. This has shown to be a challenge for many marketers. This year’s report will give you the data you need to benchmark your activities against HubSpot's 6,000+ respondents while also giving you insight to plan your future marketing and sales strategies.
Research findings include:
Leadership and employees struggle under a growing corporate chasm:
- 69% of C-level executives believe their organization's marketing strategy is effective, while only 55% of individual contributors believe their organization's marketing strategy is effective.
Marketing and sales not aligned, resulting in challenges:
- 22% of respondents say their organization's sales and marketing relationship is tightly aligned.
Top 3 Marketing Challenges in 2017:
- 63% - Generating traffic and leads
- 40% - Proving the ROI of our marketing activities
- 28% - Securing enough budget
Top 3 Sales Challenges in 2017:
- 38% - Getting a response
- 35% - Closing deals
- 30% - Prospecting good leads
And much more....
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