The business we do with our customers is, well, very intimate. But before we go there, let's look back for a minute.

Marketing has changed radically over the last decade. There are many different kinds of marketing and advertising agencies and lots of different crafts and disciplines. For many decades, the advertising or marketing communications model dominated. In those models “the agency” would collaborate with the customer to make some discreet project or set of projects. And generally, the agency would be responsible for doing a good job of creating and executing the project. They would be responsible for the project being good, but not for ...

I’m not a graphic designer. (But I occasionally play one when editing video.) This video is a set of clips that show how Hollywood portrays “graphic designers”.

Some of it trivializes the profession and the people.

So what's the big deal about onboarding a client?

In the 20 years of owning our first agency, we never considered having an onboarding process for new clients.

Typically, the client accepted the proposal and we just got to work. So why is it so important, now that we are an inbound marketing and sales agency, to have a great onboarding process for new clients?