Mike Coombs

Mike Coombs
Marketing pro, creative, and businessman. Agency and client side experience. Video expert. Masters Degree-Internet Marketing. Certified Inbound Marketer.
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Recent Posts

Marketing a medical practice: Go for #2!

by Mike Coombs on March 2,2017

Marketing an Ophthalmology, or any medical practice is a competitive business.

Often, local geographic areas have a dominant “big dog” ophthalmology practice. The “big dog” dominates the advertising and marketing efforts. They are number one!

They are #1 because they are usually affiliated with a large (expensive) national marketing group, or a large hospital, that supplies smart, one size fit’s all, online marketing, or a level of web gravity, links and content, that puts them at number one in Google search engine.

When someone needs an Ophthalmologist, or Optometrist, or Optician, or Optical Shop, where do they look today? Online first and foremost.

Video for business results.

by Mike Coombs on February 17,2017

Have you ever “made a marketing or sales video” that did not really work? It happens.

Sure, at first it seemed great. Everyone congratulated each other. Whoooo! A video!

But over time sales just didn't use it... or nobody (but you) watched it online. It just didn't DO anything.

It happens too often, at all budget levels. Everyone agrees that video can be informative and persuasive. The public is “expert at watching” and is predisposed to click and watch video. You have sight, sound, motion, and emotion to work with.

So when you make a video that, for whatever reason, does not work... then its bad. You wasted time, money, and opportunity.

Because I am a long time marketing pro AND video-maker, this is one of my long time pet peeves:

"Making a video..." is not the same as accomplishing business results with video.

When the camera matters.

by Mike Coombs on January 10,2017

 

Now we have a new high end video camera. It’s a Panasonic DVX-200 with a Four Thirds sensor and 12 stops of dynamic range. It shoots at 4K and Ultra High Definition resolutions. (See me chest beating and grunting….oh oh oh…..)

Create Powerful Video Without Breaking Your Budget

by Mike Coombs on August 31,2015

Everyone knows web video is powerful. The trick is creating a powerful video without breaking the budget. 

The reality of video creative and production is that the cost of any given video could be $X, or $10X or S100X. It's also true that some formats and techniques can be produced to look great at a very modest budget.

The trick is knowing what matters for messaging. What's really the purpose?