Social media has changed the rules for engaging patients. Eye care practices, and healthcare practices in general, are increasingly harnessing the power of platforms like Facebook, Instagram, LinkedIn, and Twitter to generate discussion, build their brand, and sell their services. Virtually every sector of business is feeling the impact of social media.
I'm frequently asked, "Does Facebook advertising work?"
My answer is a resounding YES!
For our clients, FB advertising outperforms Google Ads, radio, billboards, and even organic search results (SEO), and those work too...just not as well.
It's all about the data and measuring return-on-investment.
If you think Facebook (and it's integrated partner platform Instagram) is simply where you keep up with family and friends, and therefore not a good place to advertise your product or service, that's a good assumption... AND you're wrong.
Have you ever wondered about Facebook advertising and if it would work for your business or practice? Here is a case study of just one of our lead generation campaigns, using Facebook Lead Generation ads.
Our Opthlalmic client has a revolutionary new procedure he's doing to help people eliminate their need for reading glasses. We produced a short video, specifically for Facebook advertising, of the doctor explaining the new proceedure along with a few customer testimonials and ran a Facebook Lead Gen ad.
Small Business Saturday is a day dedicated to supporting small businesses across the country. Founded by American Express in 2010, this day is celebrated each year on the Saturday after Thanksgiving. In 2015, 95 million Americans shopped Small Business Saturday, up 14% from the 2014.
Shoppers now care as much about the shopping experience as the gifts they get, according to the PwC. This puts small business owners at an advantage.