Lack of video content on your website could be costing more than you expect

Posted by Katie Coombs on March 13,2017


In recent years, using video content on your website has gone from an optional add-on to an integral component of a well-executed marketing strategy. In fact, 1 in 4 consumers actually lose interest in a company if it doesn’t have any video. I’m talking about video that has been specifically written, produced and directed to accomplish an explicit business goal.

Your audience really does want to see more video content from you! In fact, people who prefer to watch a product video outnumber those who prefer reading about it, four to one.

Did you know: using the word “video” in an email subject line, improves email open rates and click-through rates?

Download our FREE video marketing guide HERE to learn what works, what to watch out for and what it takes to successfully implement a successful video strategy; as explained by a seasoned, grumpy-old-guy video industry expert.

Although you know your audience is looking for more video content from you, do you really know what they want? Accenture Interactive surveyed over 1,000 customers to better understand how they are interacting with video on the web.  In turn, as marketers we apply this data to our strategy, ensuring we create video content that gets clicked, watched and shared while also successfully accomplishing an explicit business purpose or goal.

Take a look at Accenture Interactive’s survey results, for yourself, in Adweek’s infographic, below.  



Topics: Video