---
title: "You say \"old dog, new tricks\" like it's a bad thing"
description: Inbound Marketing, online leads, old dogs-new tricks
image: https://www.coombsmarketing.com/hs-fs/file-674621143-jpg/images/eBook_Cover.jpg
---
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# You say "old dog, new tricks" like it's a bad thing
Posted by [Mary Coombs](https://www.coombsmarketing.com/coombs-content/author/mary-coombs) on May 27,2014
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So, you've been in your marketing job for almost 20 years now. A lot has changed in that time, but no more rapidly than the last 5 -10 years. In that time, marketers have had to learn to embrace email marketing, [Twitter](https://twitter.com/), [Facebook](https://www.facebook.com/CoombsMarketing), [LinkedIn](https://www.linkedin.com/company/coombs-marketing-llc?trk=vsrp_companies_res_pri_act&trkInfo=VSRPsearchId%3A51154131401218330912%2CVSRPtargetId%3A2119628%2CVSRPcmpt%3Aprimary) and [Google+](https://plus.google.com/+Coombsmarketing/posts) among others. Add to that [blogging](https://www.coombsmarketing.com/coombs-content) (creating remarkable content) along with all the traditional marketing functions they have done for years and and top it off with having to show a ROI and "new tricks" takes on a whole new meaning.
I have talked to many friends and fellow marketers who wonder if the're in over their heads with all that needs to be done. They say that marketing is the first budget to get cut, but expectations don't ever get cut along with it. What to do? Is there a simple solution, an easy fix? Probably not, but there's an approach and methodology that can get you there.
New trick #1 - the [inbound marketing methodology](https://www.coombsmarketing.com/inbound-marketing) is proven to increase the traffic to your website, capture the lead online, nuture the lead to close, and delight your customer over time. That's a great start!
Today, there are many companies that can lead nurture, but not many that have a process from attracting strangers through delighting customers, while tracking and analyzing every step in their buying cycle to enable quick alterations and gain maximum effectiveness. The inbound methodology was created to do all of this.
Being a long-time marketing professional with a strong knowledge in the basics of marketing and advertising will enhance your knowledge and execution of the inbound marketing methodology.
Find out how the inbound methodology can work for you. You can be an old dog and learn new tricks...I have!
[](https://cta-redirect.hubspot.com/cta/redirect/363538/fffca57b-f2d9-400c-8410-8e3b1ac1056a)
Learn the 8 essential steps to internet marketing success by downloading this free ebook:
- Defining a keyword strategy
- Optimizing your website to get found
- Creating blog & other marketing content
- Promoting content & participating in social media
- Converting site visitors into leads
- Nurturing leads with targeted messages
- Optimizing your marketing for mobile
- Analyzing & refining strategies
[Download the ebook to get started.](https://www.coombsmarketing.com/guide-to-inbound-and-internet-marketing)
For more information about inbound marketing and capturing leads online, check out these blog posts:
- [Lead Nurturing Can Generate Up To 50% More Sales-Ready Online Leads](https://www.coombsmarketing.com/coombs-content/lead-nurturing-generates-up-to-50-more-sales-ready-online-leads)
- [Want 67% more online leads per month? THIS is why you need a blog.](https://www.coombsmarketing.com/coombs-content/want-67-more-online-leads-per-month-this-is-why-you-need-a-blog)
- [4 steps to identifying leads online!](https://www.coombsmarketing.com/coombs-content/your-site-gets-visits-but-no-online-leads-what-to-do)
[](https://cta-redirect.hubspot.com/cta/redirect/363538/3a44edb9-33a7-4bfd-87a3-09cbf428a173)
Topics: [Inbound Marketing](https://www.coombsmarketing.com/coombs-content/topic/inbound-marketing)
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