Throwback Thursday:  Here's an award winning sales video we wrote, produced and directed for the Xerox Corporation a while back. It played as the beginning of sales presentations and at large sales meetings.

Our research showed that the customer, a Chief Information Officer, was awash in competing business and technology demands. So we invented the concept of "whitewater", referenced all the relevant chaotic needs and choices, and then presented Xerox as the calm solution.

Want to learn more about creating effective video presentations for your company?  Talk to us about your needs and we can help you strategize the best way to meet those needs.

For more information on video:

• CEO's: Be your brand in video.
• Customer Testimonials : Make your claims believable.
• Effective and affordable marketing video: An example.