Watching football on Sunday had me thinking about attracting the best talent to a team.  How does a growing business attract the best talent today, and how can they enhance what they're doing?

If you're trying to attract the top graduates in a field, what do those students want to know about getting a job in your field, or at your company? How do students today learn about anything?  Online of course!

Are you providing the answers to them? The Sales Lion Inbound podcast, Inbound as a Recruiting Tool, talks about using the inbound methodology to recruit top talent to your company.  They suggest a best practice for recruiting includes dedicating a part of your website to "Careers." So what messages would attract the right students to your site? What topics are students interested in?

Do you feel like you're having a Griswold style Thanksgiving?  If your relatives are driving you batty and you're looking for some good "reads" in the realm of marketing, kick your shoes off and relax.  Here are 7 valuable Blogs I have learned from.  

In her article, Content Strategy for the Customer Journey: Marketing that Makes Business Sense, from Conversation Agent, Valeria Maltoni talks about how relevant content leads to discovery, drives engagement and inspires action. It's a great explanation of the entire process of engaging and providing value. This is true for both client acquisition and client ...

Video is powerful for a wide variety of online selling applications. Obviously pure selling, features, and benefits videos use sight, sound, motion and emotion very effectively. And there are many other ways to sell with video on your website and elsewhere.

One is a testimonial video.